Abstract: A display device controlled via a smart phone (preferably using an TNC App) to display content selected by a requesting rider (e.g., code, symbol, the rider name, or a photo) in a clear and visible way to the waiting rider is a convenient method to identify the rider's designated vehicle instead of trying to search through model, color, and license plates of approaching vehicles as they enter a pickup area (e.g., airport designated area). The selected content is displayed on a display unit on the designated vehicle, and is transmitted to the display unit via a server associated with the designated vehicle using a secure protocol.