Abstract: An apparatus, system and method are provided for OTA downloading, configuring and updating application programs stored in a memory of mobile communication device. The apparatus and method include a number of downloadable or “built-in” application-based programs that efficiently perform the following: customizing services from various service providers via internet or call centers; downloading new applications and updating existing applications via short, wireless messages from application servers to the mobile device; notifying service providers through internet protocol between wireless application servers and service providers; uploading and registering new applications to wireless application servers from developers through the internet; and parsing short, wireless messages from messaging centers using application managers to distinguish between command messages for applications and regular text messages.