Abstract: A rotary die moulding machine used in the commercial production of baked goods, which includes plastic inserts for the moulding cavities on the die roll, is disclosed. Each moulding cavity is formed as a bore with a first wall section extending inwardly from the outer surface of the die roll a depth corresponding to the desired thickness of the baked good being moulded, and a second wall section with an undercut edge beneath the first wall section. The plastic insert has a face portion with a designed face for imprinting a design into the dough, and has a base portion with a protruding edge which conforms to the undercut edge of the second wall section. The plastic insert fits snugly by snap action into the moulding cavity. The plastic insert further provides improved release of bakery dough. The plastic insert and the moulding cavity may be modified to accommodate different shapes, thicknesses and designs of commercially produced cookies, biscuits and other baked goods.