Abstract: A method and apparatus of labeling cylindrical articles feeds labels onto a label drum. The labels have a formed curl such that the leading edge tends to curl away from the surface of the label drum. The article is fed onto the label drum and wrapped by engaging the article with the leading edge of the label and then wrapping the article. An uncut label web can be fed over an edge to impart the desired curl to the label web. The label web is then cut into labels, which are fed onto the label drum. Also, the tension of the label over the edge can be varied so as to vary the amount of curl imparted to the label.