Abstract: In a method and system for managing an online presence of a brand or product, providing a graphic representation of (i) a plurality of nodes, each node signifying (a) an instance of an online advertisement, (b) a general venue of a series of marketing tactics, (c) a representation of an advertising or marketing agency, and/or (d) a sales/sales fulfillment site, and (ii) at least one connection, each connection linking a pair of nodes, the connection signifying an informational relationship between the pair of nodes, the informational relationship being a logical and/or a communicative relationship.