Abstract: A vending machine has a housing or casing supporting one or more interior shelves or trays upon which beverage containers can be placed in a position to be viewed by a customer through a window in the front of the machine. The window is located in a door on the front of the machine that is used to stock the machine with fresh product from the front. Product containers are urged toward a vending channel at the rear of the machine and away from the stocking door, thus assuring a first-in first-out movement of each product container to assure freshness. The containers can be urged toward the vending channel by a spring, by gravity (as by placing them on an inclined tray surface and allowing them to slide toward the vending channel at the rear of the machine), or by means of a conveyor, e.g., a vibratory or belt conveyor.