Abstract: A display sign having a plurality of display faces removably supported on the upper end of an elongated standard wherein the lower end thereof is secured to a base which is at least partially burried beneath a supporting ground surface such that the sign assembly is maintained in an upright orientation. The standard is of a predetermined length such that the display faces are spaced above the supporting ground surface at least a minimum distance and further where each of the display faces are separated into a first display zone adapted to have printed media such as street names thereon and a second display zone adapted to have printed and pictorial advertising media displayed thereon.