Abstract: The present invention is directed to a method for promoting a person, place or thing. The method includes forming a design into clay, and then firing the clay into final form. The design is associated with the person, place or thing such that a third party, when viewing the design, will associate the design with the person, place or thing being promoted. Preferably, the design is formed using a clay cane method, including the steps of assembling a clay cane with a design in cross-section, rolling the clay cane to a predetermined diameter, and then removing sections of the clay cane for later firing.