Abstract: The present invention provides systems and methods for facilitating the creation and management of marketing campaigns, as well as the delivery of advertisements associated with those campaigns. Some embodiments provide a Mobile Marketing Platform (“MMP”) configured to determine an audience profile based on received marketing campaign information (e.g., delivery time, demographic information, ad copy). The determined audience profile describes a market segment that is expected or predicted to respond positively to the marketing campaign. The MMP then receives an indication that a particular user is accessing a resource (e.g., content item, Web site, mobile application). The MMP then compares the attributes of the user (e.g., demographics, location, device type) with multiple stored audience profiles and select the audience profile that best matches the user and his associated attributes. The MMP then serves an advertisement of the marketing campaign associated with the selected audience profile.