Patents Assigned to Way Out World, LLC
  • Publication number: 20070055562
    Abstract: The present invention provides systems and methods for multi-modal game augmented interactive marketing, or information presentation. A system for interactive marketing may includes a plurality of advertising units, each unit including a processor adapted to run one or more steps in an entertainment sequence. A public distribution system may distribute information concerning the sequence. The public distribution system may include a computer network, a telephone connection, a billboard, or a vehicle mounted display. The user may be provided a game token or information key. A method for multi-modal interactive marketing includes delivering information concerning an entertainment sequence to a user, and the user approaching or accessing at least one of a plurality of advertising units. The user may interact with the advertising unit and a parent unit stores information concerning the user.
    Type: Application
    Filed: August 23, 2005
    Publication date: March 8, 2007
    Applicant: Way Out World, LLC
    Inventor: Michael Kralik
  • Publication number: 20070050243
    Abstract: The present invention provides multi-unit systems and methods for game augmented interactive marketing or information presentation. A system includes a first advertising unit includes a first processor and a second unit including a second processor both adapted to run an entertainment sequence. The user may restate information provided by the first unit or the second unit. A method for interactive advertising includes soliciting a play move with a first device. The user may respond to a second device. The response may include a product slogan. User information may be communicated between the first unit and the second unit. A method for interactive advertising includes soliciting a play move with a first device, receiving a response to a second device, and storing information on a parent processing unit. Aspects of the invention may also include delivering a token or an information key and recognizing the token or key.
    Type: Application
    Filed: August 23, 2005
    Publication date: March 1, 2007
    Applicant: Way Out World, LLC
    Inventor: Michael Kralik
  • Publication number: 20070050242
    Abstract: The present invention provides apparatus and methods for game augmented interactive marketing and information presentation. An apparatus includes a processor adapted to run an entertainment sequence, at least one sensor, at least one input device, and an audio output device. The apparatus may include a speech recognition system. A method for interactive advertising includes detecting a user in proximity to a device, and eliciting a play move from the user, the play move being at least one step from a game sequence. The user may pick up a product or may answer a question. An apparatus for locating a person includes a first infrared detector and a second infrared detector arranged to sense from a alternate directions. An ultrasonic detector is arranged to switch off when the first infrared detector and a second infrared detector detect equivalent radiation from an object.
    Type: Application
    Filed: August 23, 2005
    Publication date: March 1, 2007
    Applicant: Way Out World, LLC
    Inventor: Michael Kralik
  • Publication number: 20070049367
    Abstract: The present invention provides methods for game augmented interactive marketing, advertising impression verification, and information presentation. In one embodiment, a method for interactive marketing includes generating a game sequence with a plurality of moves that may be played by a user and eliciting from the user at least one of the plurality of moves from the game sequence. Moves taken by the user may be tallied. In other aspects of the invention, the moves or steps taken by the user include the user disclosing to the system information verifying or including recognition by the user of a pre-determined product or other message. In other embodiments of the invention, a user enters into a monitored zone at a facility, and a token or key is recognized. In another embodiment, the customer is informed of an available entertainment sequence and the customer enters into the entertainment sequence.
    Type: Application
    Filed: August 23, 2005
    Publication date: March 1, 2007
    Applicant: Way Out World, LLC
    Inventor: Michael Kralik