Patents Assigned to WebTrends, Inc.
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Publication number: 20120297062Abstract: A method and apparatus for tracking and reporting traffic activity on a web site whereby cookie data is compiled at the visitor computer using cookie processing script embedded within the web page downloaded over the Internet and operable on the visitor computer. Data mining code within the downloaded web page is operable on the visitor computer to obtain web browsing data. The cookie processing script operates in consideration of this web browsing data and an old cookie previously stored on the visitor computer and associated with the visited web page to obtain new cookie values. These new cookie values are then stored on the visitor computer and also attached to an image request sent to a data collection server where they are processed and posted for viewing by the web page owner. As cookie processing and writing occurs completely within the visitor computer, cookie-blocking technologies are circumvented.Type: ApplicationFiled: July 30, 2012Publication date: November 22, 2012Applicant: WEBTRENDS, INC.Inventors: Victor Lu, Xavier Le Hericy, Elijahu Shapira
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Patent number: 8234148Abstract: A method and apparatus is disclosed for tracking and reporting electronic commerce activity over a web site that is stored on a first server coupled to a wide area network. The web page is programmed to include data fields reflecting commerce transaction activity and data mining code. The web page is uploaded to a visitor computer responsive to a request over the wide area network from the visitor computer. Commerce information is accepted within the data fields of the web page at the visitor computer to form a completed web page. The data mining code is operated on the visitor computer to obtain technical and commercial data and sent to a second server on the wide area network for logging and analysis.Type: GrantFiled: July 18, 2011Date of Patent: July 31, 2012Assignee: Webtrends, Inc.Inventors: Elijahu Shapira, Victor Lu
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Patent number: 8234170Abstract: A machine-controlled method can include estimating expected conversion rates for ads by applying an estimated conversion rate statistical model to each ad, estimating an expected AOV for each ad by applying an estimated AOV statistical model to each ad, applying an inference algorithm, and determining auction bids based on the estimated expected conversion rate and the estimated expected AOV for the ads.Type: GrantFiled: January 25, 2010Date of Patent: July 31, 2012Assignee: Webtrends, Inc.Inventors: Peter Kassakian, Matthew Esch
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Patent number: 8234362Abstract: A method and apparatus for tracking and reporting traffic activity on a web site whereby cookie data is compiled at the visitor computer using cookie processing script embedded within the web page downloaded over the Internet and operable on the visitor computer. Data mining code within the downloaded web page is operable on the visitor computer to obtain web browsing data. The cookie processing script operates in consideration of this web browsing data and an old cookie previously stored on the visitor computer and associated with the visited web page to obtain new cookie values. These new cookie values are then stored on the visitor computer and also attached to an image request sent to a data collection server where they are processed and posted for viewing by the web page owner. As cookie processing and writing occurs completely within the visitor computer, cookie-blocking technologies are circumvented.Type: GrantFiled: August 3, 2009Date of Patent: July 31, 2012Assignee: Webtrends, Inc.Inventors: Victor Lu, Xavier Le Hericy, Elijahu Shapira
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Patent number: 8195794Abstract: A system, method and storage medium embodying computer-readable code for analyzing traffic data in a distributed computing environment are described. The distributed computing environment includes a plurality of interconnected systems operatively coupled to a server, a source of traffic data hits and one or more results tables categorized by an associated data type. Each results table includes a plurality of records. The server is configured to exchange data packets with each interconnected system. Each traffic data hit corresponds to a data packet exchanged between the server and one such interconnected system. Each traffic data hit is collected from the traffic data hits source as access information into one such record in at least one results table according to the data type associated with the one such results table. Each of the records in the results table corresponds to a different type of access information for the data type associated with the results table.Type: GrantFiled: May 5, 2010Date of Patent: June 5, 2012Assignee: Webtrends, Inc.Inventors: William Glen Boyd, Elijahu Shapira
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Publication number: 20120124206Abstract: Web traffic reporting methods that rely upon third-party cookies suffer in accuracy when those tracking cookies are frequently refused by web users or deleted once they have been accepted. The invention described herein circumvents this problem by employing first-party cookies instead. This is accomplished by a client-side script that maintains the first-party cookie (as placed by the web site in question) and sends a site-maintained visitor ID to a tracking service for analysis. The effect is to improve the accuracy of traffic statistics that rely on that cookie.Type: ApplicationFiled: January 25, 2012Publication date: May 17, 2012Applicant: WEBTRENDS, INC.Inventors: Eric Butler, John Teddy, Martin Waugh
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Patent number: 8131861Abstract: Web traffic reporting methods that rely upon third-party cookies suffer in accuracy when those tracking cookies are frequently refused by web users or deleted once they have been accepted. The invention described herein circumvents this problem by employing first-party cookies instead. This is accomplished by a client-side script that maintains the first-party cookie (as placed by the web site in question) and sends a site-maintained visitor ID to a tracking service for analysis. The effect is to improve the accuracy of traffic statistics that rely on that cookie.Type: GrantFiled: May 19, 2006Date of Patent: March 6, 2012Assignee: Webtrends, Inc.Inventors: Eric Butler, John Teddy, Martin Waugh
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Patent number: 8127007Abstract: Systems and methods of tracking activity over networks and, in particular, tracking web activity over the Internet are described. Exemplary systems and methods may include a receiver for receiving a request from a visitor for a data object, a processor for providing a cookie to track the visitor's web activity, and a transmitter for transmitting the cookie to the visitor in response to the request. The cookie may comprise tracking information for a plurality of web sites visited by the visitor.Type: GrantFiled: August 18, 2011Date of Patent: February 28, 2012Assignee: Webtrends, Inc.Inventors: Andrew Bard Hanson, Martin Waugh
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Publication number: 20110302306Abstract: Systems and methods of tracking activity over networks and, in particular, tracking web activity over the Internet are described. Exemplary systems and methods may include a receiver for receiving a request from a visitor for a data object, a processor for providing a cookie to track the visitor's web activity, and a transmitter for transmitting the cookie to the visitor in response to the request. The cookie may comprise tracking information for a plurality of web sites visited by the visitor.Type: ApplicationFiled: August 18, 2011Publication date: December 8, 2011Applicant: WEBTRENDS, INC.Inventors: Andrew Bard Hanson, Martin Waugh
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Publication number: 20110276367Abstract: A method and apparatus is disclosed for tracking and reporting electronic commerce activity over a web site that is stored on a first server coupled to a wide area network. The web page is programmed to include data fields reflecting commerce transaction activity and data mining code. The web page is uploaded to a visitor computer responsive to a request over the wide area network from the visitor computer. Commerce information is accepted within the data fields of the web page at the visitor computer to form a completed web page. The data mining code is operated on the visitor computer to obtain technical and commercial data and sent to a second server on the wide area network for logging and analysis.Type: ApplicationFiled: July 18, 2011Publication date: November 10, 2011Applicant: WEBTRENDS, INC.Inventors: Elijahu Shapira, Victor Lu
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Publication number: 20110251904Abstract: Different web pages on a web server are associated with different qualification profiles, each of which is assigned a value by the web-site proprietor. Traffic data hits at the web-site are analyzed to determine which web pages the visitor viewed on the web server. Each qualifying visitor is thereafter associated with a qualification profile and a corresponding value. In another aspect of the invention, visitors arriving as a result of an advertisement on a remote web-site are tracked. The web-site proprietor is consequently able to determine a return on advertising investment based on the value of visitors brought to the site by the tracked advertisement.Type: ApplicationFiled: June 22, 2011Publication date: October 13, 2011Applicant: WEBTRENDS INC.Inventors: Elijahu Shapira, David S. Montgomery, W. Glen Boyd
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Patent number: 8024463Abstract: Systems and methods of tracking activity over networks and, in particular, tracking web activity over the Internet are described. Exemplary systems and methods may include a receiver for receiving a request from a visitor for a data object, a processor for providing a cookie to track the visitor's web activity, and a transmitter for transmitting the cookie to the visitor in response to the request. The cookie may comprise tracking information for a plurality of web sites visited by the visitor.Type: GrantFiled: July 28, 2010Date of Patent: September 20, 2011Assignee: Webtrends, Inc.Inventors: Andrew Bard Hanson, Martin Waugh
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Publication number: 20110225287Abstract: A distributed analytics method and system for processing hit data and producing reports. The hit data includes attributes and values representing activities of a visitor on a web site. The distributed analytics system may include log processors to read and parse the hit data. Analytics generators are configured to read and process the parsed hit data and store the processed data in one or more analytics data stores, which are associated with bands. Analytics processors read and merge data from the analytics data stores associated with the bands, and produce intermediate report deltas. Report generators are configured to receive the intermediate report deltas and produce and store one or more report segments in report data stores. External data can be combined with the data being processed. Report processors are configured to read data from the report data stores and produce a final result based on the report segments.Type: ApplicationFiled: March 12, 2010Publication date: September 15, 2011Applicant: WEBTRENDS INC.Inventors: MUKESH DALAL, JOHN L. EASTERDAY
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Publication number: 20110225288Abstract: A method and system for efficient storage and retrieval of current and historical analytics data. The method includes reading current event data and historical event data associated with a visitor from an analytics data store and producing one or more metrics based on the current or historical event data. Delta data is generated using the current and historical event data. The delta data is then combined with previously aggregated data to produce new aggregated data. A system includes an analytics data store. The analytics data store includes a plurality of analytics data store entities arranged chronologically in time. Each analytics data store entity includes a plurality of sub bands of data. Each sub band of data is associated with configurable data blocks. The analytics data store entities also include meta data portions for increasing the efficiency of storage and retrieval of information to and from the analytics data store entities.Type: ApplicationFiled: March 12, 2010Publication date: September 15, 2011Applicant: Webtrends Inc.Inventors: JOHN L. EASTERDAY, MUKESH DALAL
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Patent number: 7991640Abstract: Different web pages on a web server are associated with different qualification profiles, each of which is assigned a value by the web-site proprietor. Traffic data hits at the web-site are analyzed to determine which web pages the visitor viewed on the web server. Each qualifying visitor is thereafter associated with a qualification profile and a corresponding value. In another aspect of the invention, visitors arriving as a result of an advertisement on a remote web-site are tracked. The web-site proprietor is consequently able to determine a return on advertising investment based on the value of visitors brought to the site by the tracked advertisement.Type: GrantFiled: August 23, 2007Date of Patent: August 2, 2011Assignee: Webtrends Inc.Inventors: Elijahu Shapira, David S. Montgomery, W. Glen Boyd
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Patent number: 7983944Abstract: A method and apparatus is disclosed for tracking and reporting electronic commerce activity over a web site that is stored on a first server coupled to a wide area network. The web page is programmed to include data fields reflecting commerce transaction activity and data mining code. The web page is uploaded to a visitor computer responsive to a request over the wide area network from the visitor computer. Commerce information is accepted within the data fields of the web page at the visitor computer to form a completed web page. The data mining code is operated on the visitor computer to obtain technical and commercial data and sent to a second server on the wide area network for logging and analysis.Type: GrantFiled: May 29, 2009Date of Patent: July 19, 2011Assignee: Webtrends, Inc.Inventors: Elijahu Shapira, Victor Lu
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Patent number: 7886051Abstract: A method for tracking and reporting traffic activity on a web site first comprises storing a web page on a first server coupled to a network. When the web page is requested from a visitor computer, the visitor computer is selected (or not selected) for inclusion within a sample group, where the sample group is only a subset of the total traffic to the web site. A selection indicator is stored on the visitor computer associated with this selection. Data mining code within the web site is operated or not operated depending upon the value of the selection indicator. The data mining code is operated, and the activity of the visitor computer on the web site consequently tracked only if the visitor computer is selected as a member within the sample group, otherwise the data mining code is not operated and no traffic activity is generated.Type: GrantFiled: August 26, 2009Date of Patent: February 8, 2011Assignee: Webtrends, Inc.Inventor: James Bean
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Publication number: 20110029853Abstract: A method and apparatus is disclosed for enabling advanced visualization techniques for conveying analytics information to a user. For the presentation of analytics data within a natural language statement or series of statements, a template is stored in a template database and includes natural language statements with data fields embedded within the statements. The data fields are populated with the appropriate analytics data such that the resulting reporting statement reads like a conversational statement of data and trends. Other advanced data visualizations of analytics helps one to quickly understand changes in key metrics for an entire account, compare the performance of reports across profiles, plot RSS feed events against metrics, and easily share data with others in ones organization.Type: ApplicationFiled: August 3, 2010Publication date: February 3, 2011Applicant: WEBTRENDS, INC.Inventors: Justin Garrity, Ryan Parr, David Stewart, Nicholas Fedoroff, Adam Keene
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Publication number: 20100318976Abstract: A method for constructing a customized web analytics application comprises providing a base analytics code, including a base data mining code and a plurality of tokens corresponding to unincorporated code snippets, and incorporating code snippets as selected to create the application where each code snippet is configured to track a different custom web analytic. The system displays a selection of at least one web analytic to track and receives user selection of at least one displayed web analytic to track over a wide area network. Once selected, an unincorporated code snippet corresponding to each selected displayed web analytic is retrieved from a library of such code snippets. The code snippet is then substituted in place of its corresponding token within the base analytics code to create a customized analytics code. The customized code is finalized by removing the remaining tokens and the finalized code transmitted to the user for incorporation into their web pages.Type: ApplicationFiled: June 11, 2009Publication date: December 16, 2010Applicant: WEBTRENDS, INC.Inventors: David Everly, Eric Butler
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Publication number: 20100299434Abstract: Systems and methods of tracking activity over networks and, in particular, tracking web activity over the Internet are described. Exemplary systems and methods may include a receiver for receiving a request from a visitor for a data object, a processor for providing a cookie to track the visitor's web activity, and a transmitter for transmitting the cookie to the visitor in response to the request. The cookie may comprise tracking information for a plurality of web sites visited by the visitor.Type: ApplicationFiled: July 28, 2010Publication date: November 25, 2010Applicant: WEBTRENDS, INC.Inventors: Andrew Bard Hanson, Martin Waugh