Abstract: Four embodiments of a novel display assembly as a door handle are described. The first embodiment is used with a cable conduit and associated electrical wire, and comprises an outrigger and a handle having a display accessory. The second embodiment does not require an electrical wire. Like the first embodiment, the second embodiment comprises an outrigger and a handle having a display accessory. The third embodiment uses an inset handle for opening and a flat surface for a sticker advertisement with no cover. The fourth embodiment is a display case door handle accessory with a recessed panel for holding advertising material. Finally, a method is described for performing a retrofit install of the first and second embodiments.

Abstract: A display assembly may be fitted with display advertisements. The assembly may be affixed to pre-existing cooler doors, including those that do not permit a bracket to completely surround it.

Abstract: A complementary coupon assembly affixed to a door handle assembly is described. The coupon assembly comprises a seat rail and pad base post, whereby a paper-based or electronic coupon book resides on the surface of the pad base post.

Abstract: A display ad system for door handles may include electronics that provide multisensory stimuli. In one embodiment, an end cap includes light and sound triggered by a motion detector. In another embodiment, an end cap includes fan-directed aromas triggered by a motion detector. In a third embodiment, a flexible grid of LED lights backlights the display ad in any time sequence desired, and may be motion-triggered as well. A door handle embodiment may also provide a note board surface as an alternative to showing display ads.

Abstract: A display ad system for door handles may include electronics that provide multisensory stimuli. In one embodiment, an end cap includes light and sound triggered by a motion detector. In another embodiment, an end cap includes fan-directed aromas triggered by a motion detector. In a third embodiment, a flexible grid of LED lights backlights the display ad in any time sequence desired, and may be motion-triggered as well. A door handle embodiment may also provide a note board surface as an alternative to showing display ads.

Abstract: A complementary coupon assembly affixed to a door handle assembly is described. The coupon assembly comprises a seat rail and pad base post, whereby a paper-based or electronic coupon book resides on the surface of the pad base post.