Abstract: A mailer envelope formed from a flat pattern blank includes a lower panel with a response vehicle formed thereon and defined by a pair of spaced parallel vertical perforation lines joined at their tops by an arcuate perforation line in a front panel of the pattern defining a response vehicle seal flap, with a transparent patch glued over the interior surface of the response envelope. A pair of preprinted perforated response coupons are located in the seal flap of the mailer envelope. A removable label, such as a return address label or ornamental seal, on the mailer envelope is user removed and used to simultaneously seal the response vehicle, or envelope, which has a mailing address preprinted on its front face.

Abstract: A two-piece die for simultaneously embossing a pattern into a web of material and cutting out that pattern from the web includes a flexible die member having male embossing patterns surrounded by a male die cutting edge. A base die member has female patterns into which the male patterns on the base die fit, but no corresponding groove for the male die cutting edge. The two members of the die set are held in a register by upper and lower outwardly projecting register tabs on the base die that are received into corresponding register slots in the flexible die and a register bar raised above the surface of the flexible die along side the register slots are on. An edge of the base die lying between the register tabs butts against the register bar. The die members, with a paper between them, are run through a flat bed press to produce embossed cut out patterns.

Abstract: A reminder card having a printed message is printed directly on the mailing envelope on the rear lower portion of the envelope and is perforated for easy removal. The reminder card is slipped into a window pocket on the front face of the envelope to display the reminder message. A base for forming the envelope into an upstanding display is formed by bending a flap on the bottom rear of the envelope upward into an arc and adhering the flap to a gummed flange formed from the outer edge of the sealing flap of the envelope to create a triangular shaped display capable of remaining upright. A magnetic strip glued to the envelope allows the envelope to be secured to a vertical ferrous surface.