Abstract: An artificial Christmas tree for quick folding and display comprises a hollow trunk having reinforced ribs integrally formed along the inner wall within the hollow section and it is erected and mounted on a base support, with a plurality of forked branch-coupling members fitted around various places of the trunk at predetermined levels. Each of the forked branch-coupling members includes a lock ring fitted around the trunk, a lower branch ring coupled with the lock ring, a fastening ring engaged with the upper end of the lock ring, an upper branch ring coupled with both the lower branch ring and the fastening ring, which can be turned for making the adjustment, and a pivotable joint pivotally connected to the upper branches for accommodating the twigs, which can be folded against the trunk for storage or rapidly unfolded for display through pivotal turning of the pivotable joint.