Abstract: A product dispenser which comprises a somewhat rectangular housing having front and rear walls, integral with a side wall, a top wall portion and a bottom wall portion and a removable side wall. The top wall is provided with a slot perpendicular with the side wall and the front wall has a slot therein. A product holder is fixed to the side wall in an area below the slot in the top wall. A take-up reel is secured on an axle molded to the fixed side walls below the fixed top portion. The take-up and dispenser reel includes outer flanges which extend below the side walls so that the flanges can roll on a surface below the side walls in order to take-up a backing sheet while simultaneously dispensing the product from the product holder. The removable side wall is removed to load the product in the product holder and to remove the backing sheet from the take-up reel. If there is no backing sheet, the product is fed via the slot in the top wall by hand in order to dispense the product.