Abstract: Receiving, by a computing system, specification data relating to a first set of specifications, the specification data comprising a plurality of product categories, a plurality of impact areas associated with each product category of the plurality of product categories, a plurality of offsets, each offset associated with an impact area, and a plurality of products, each product associated with a subset of impact areas of the plurality of impact areas and a subset of offsets of the plurality of offsets. A product benefit efficiency score may be calculated for each product of the plurality of products based on the subset of impact areas and the subset of offsets associated with each product. One or more product recommendations may be determined for a user based on the product benefit efficiency scores.