Abstract: A light emitting display includes a display body made of a light diffusing resin material which comprises a transparent resin doped with a light diffusing material, and an LED lamp having an LED chip encapsulated in a mold member made of a light transmissive material and embedded in the display body with its top facing a front side of the display body. A light reflective surface is disposed on a rear side of the display body to face the front side, and the LED lamp is covered at its top with a light reflective coating.