Abstract: The present invention describes methods and apparatus to enable efficient and protected interaction with a virtual world environment. An exemplary embodiment of the present invention provides a system including a virtual world commodity device including a housing and a memory. Furthermore, the system includes a product unique identifier stored in the memory of the virtual world commodity device. The virtual world commodity device is enabled to communicate with a virtual world environment to provide the product unique identifier and the virtual world environment provides a globally unique identifier to be stored in the memory of the virtual world commodity device.