Abstract: A prediction device according to an embodiment includes an acquiring unit and a predicting unit. The acquiring unit acquires usage states of a plurality of terminals used by a user. The predicting unit predicts a context of the user on the basis of the usage states of the respective terminals acquired by the acquiring unit. For example, the acquiring unit acquires discrete data indicating the usage state of each of the terminals, and the predicting unit predicts the context of the user on the basis of a combination of pieces of discrete data acquired from the respective terminals.

Abstract: A system may measure the virality of content items on a network. The virality may be measured for Internet content using indices. Indices may be generated that represent the share or news worthiness of content. An indexer may monitor the content items and generate a score which may be used to identify which content items are most likely to receive a user access request or referral from the remote server. A logic generator may display visual elements as graphical representations of the index score.

Abstract: The technologies described herein identify multiple electronic devices belonging to the same group. A computer system receives, from network accessing applications of a plurality of electronic devices, internet protocol (IP) trajectory information about the network accessing applications via a network. The IP trajectory information includes a user identifier, a list of IP addresses associated with each of the network accessing applications, and timestamps specifying times each of the network accessing applications accesses the network. The computer system identifies and removes commercial IP addresses from the list of IP addresses, analyzes IP trajectory information to retrieve a most commonly used IP address for each of the network accessing applications during a certain period, and determines that different network accessing applications belong to the same group if the most commonly used IP addresses for the different network accessing applications are the same.

Abstract: Techniques are provided which facilitate mobile applications displaying advertisements on a larger screen space without worrying about screen clutter or interference with application functionality. Motion events are triggered once a computerized device detects a threshold magnitude of tilt along a first, second, and/or third coordinate axis. A graphical display is presented to the user which includes at least one advertisement. Several embodiments of the graphical display include a three-dimensional object and full-screen display which are maintained so long as a magnitude of tilt of the computerized device is detected.

Abstract: A generation apparatus according to an embodiment includes an acquiring unit and a generating unit. The acquiring unit acquires information on usage of a moving image content used via a partial moving image that is used as a key image of the moving image content in a terminal device that is a distribution destination of the partial moving image. The generating unit generates a partial moving image corresponding to the moving image content on the basis of the information acquired by the acquiring unit.

Abstract: A generation apparatus includes an acquiring unit that acquires a first content to he displayed in a display area included in a predetermined content, and a second content that is provided by a provider different from a provider of the first content. The generation apparatus includes a generating unit that generates a third content, in which the first content and the second content arc superimposed such that at least a part of the second content is visible.

Abstract: An information processing apparatus includes a determination unit that determines the degree of familiarity between a user and an artifact that performs interactive interaction with the user, on the basis of at least one of the type and the amount of the user's action detected when the artifact is accompanied by the user, and a change unit that changes the content of the interaction in accordance with the degree of familiarity determined by the determination unit.

Abstract: A navigation device navigating a moving body based on position information includes a coordinated operation unit that initiates and ends a coordinated operation among a plurality of navigation devices; a guiding unit that performs navigation in at least one of the navigation devices performing the coordinated operation, while providing a screen display based on a designated position; and a second operating unit that performs a second operation in a navigation device other than a currently navigating navigation device performing the coordinated operation, the second operation including receiving an operation for a function that is not displayed on the screen of the currently navigating navigation device, and reflecting a position acquired as a result of the operation, to the other navigation devices performing the coordinated operation.

Abstract: An information processing apparatus according to an embodiment includes a speed information acquisition unit, a determination unit, and a content acquisition unit. The speed information acquisition unit acquires information on a communication speed between the information processing apparatus and a distribution apparatus distributing a video content. The determination unit determines timing of advance acquisition of the video content from the distribution apparatus based upon the information on the communication speed acquired by the speed information acquisition unit. The content acquisition unit acquires the video content in advance from the distribution apparatus at the timing of advance acquisition determined by the determination unit.

Abstract: An information processing apparatus according to an embodiment includes an accepting unit and a distributing unit. The accepting unit accepts a request for a web page from a terminal device. The distributing unit distributes a web page including an advertisement area with a size equal to or smaller than a predetermined ratio of a display screen size of the terminal device. Thus, the information processing apparatus can prevent a reduction in the click rate for advertisement information.

Abstract: An information processing apparatus according to the present invention includes an acquiring unit and an associating unit. The acquiring unit acquires, from an application, terminal information, which is used to identify a terminal device, and feature information, which is created on the basis of information that is allocated to the terminal device and that varies in accordance with the time elapsed, and acquires, from a browser, cookie information and the feature information. Furthermore, the associating unit associates both the terminal information acquired by the acquiring unit and the cookie information acquired by the acquiring unit with the feature information acquired by the acquiring unit.

Abstract: Techniques and technologies described herein can generate and provide identifiers, such as unique identifiers, for individual records of aggregate data. Such identifiers allow systems to cache and reuse individual records of aggregate data. Also, such identifiers can facilitate simpler analytic views of aggregate data.

Abstract: An information display apparatus includes a display unit that displays a first content and a second content different from the first content. The information display apparatus includes a moving unit that moves the first content and the second content in accordance with a moving operation of moving one of the first content and the second content. The information display apparatus includes a fixing unit that fixes a display position of the second content when the second content is moved to a predetermined position on a screen in accordance with the moving operation.

Abstract: An information processing apparatus according to an embodiment includes an extraction unit, an analysis unit, and a display processing unit. The extraction unit detects switching between scenes in a video content and extracts images of the respective scenes from the video content. The analysis unit analyzes temporal transition of acoustic information contained in the video content. The display processing unit displays a list of the images of the respective scenes extracted by the extraction unit and an image indicating the temporal transition of acoustic information analyzed by the analysis unit on a display unit.

Abstract: An information processing apparatus according to an embodiment includes an acquisition unit and a prediction unit. The acquisition unit acquires user information including a number of distributions of an advertisement content to a user targeted for advertisement distribution. The prediction unit predicts an advertising effect of the advertisement content when the advertisement content is distributed to the user, based upon the user information acquired by the acquisition unit.

Abstract: A terminal device according to the present invention includes an application and a browser. The application includes a providing unit that provides the browser that is instructed by the application to perform a predetermined process with terminal information that is used to identify a terminal device and that is acquired by the application. The browser includes a sending unit that sends terminal information that is provided by the providing unit in the application and cookie information that is associated with a predetermined server device to the predetermined server device.

Abstract: A predicting apparatus according to the present application includes a correct answer generating unit and a second model generating unit. The correct answer generating unit generates correct answer information representing a response of each of one or more first targets to a given affair, based on a first model that is to be used for predicting the response to the affair, and on first information related to the first targets. The second model generating unit generates a second model that is to be used for predicting a response of each of one or more second targets corresponding to second information to the affair, the second information being information including information on one or more targets in addition to information on the first targets, based on the correct answer information generated by the correct answer generating unit, and on a part of the second information related to the first targets.

Abstract: Systems and methods for cold-start and continuous-learning via evolutionary explorations are provided. The system includes a database including serving data. A computer server is in communication with the database, the computer server is programmed to: obtain an advertisement opportunity including user data and page data; extract semantic features from the user data, the page data, and a campaign; determine a score that measures a similarity between the advertisement opportunity and the campaign using the semantic features; assign a set of weights to the semantic features when determining the score during a first time period; collect click data on the campaign while using the set of weights to run the campaign in the first time period; update the set of weights using the click data by minimizing a logistic loss function; and assign an updated set of weights to the semantic features during a second time period.

Abstract: Systems and methods for generating human readable natural language summary for campaign audience are provided. The system includes a memory storing a database including audience segments and tags related to the audience segments. A computer server is in communication with the memory and the database, the computer server programmed to: obtain campaign delivery feed data related to a plurality of campaigns from at least one advertiser in a preset time period; obtain audience feed data including tag information from a data provider; cluster the tag information to find term frequencies for each term in the tag information; identify human understandable terms from the clustered tag information by removing noisy terms; and generate a human understandable report using the human understandable terms in a timely fashion.

Abstract: An extraction device includes an acquiring unit, an operation control unit, and an extracting unit. The acquiring unit acquires a distribution request for advertising content including transmission source information. The operation control unit performs a determination process of determining whether an advertising content corresponds to a distribution condition that is set in advance for each advertising content and a calculation process of calculating a score indicating a degree of match between the transmission source information and feature information of the advertising content, with respect to each single advertising content in a group of advertising contents as distribution candidates, on the basis of the transmission source information acquired by the acquiring unit. The extracting unit extracts an advertising content corresponding to the distribution request from the group of the advertising contents on the basis of results of the processes performed by the operation control unit.

Abstract: Methods and systems are provided that can include iconization and later play of video content items, such as advertisements. During presentation of an online video, video advertisements may be presented. Upon user selection, during or after presentation of a particular video advertisement, the advertisement may cease to be presented, but an icon may be displayed that represents the video advertisement. The icon may be displayed in an area adjacent to the online video display area, which area may include multiple icons. Later, upon user selection of the icon, the video advertisement may be played, or may continue playing, utilizing local storage of the video advertisement. This, in turn, may provide, for example, efficient, convenient user access to the video advertisement, leading to enhanced advertisement performance with minimal intrusive impact on the user experience as a whole.

Abstract: In a video advertisement system in which video advertisements are provided to users based on a bidding process in which multiple advertisers compete for video ad placement based on their video ad campaigns, a mobile device module under control of an ad campaign manager controls execution of the plurality of advertisement campaigns by displaying, on a user interface (UI), a user-selectable menu that lists at least one video advertisement campaign, receiving, from the UI, a review request for at least one video advertisement campaign, and playing out on the UI, upon receiving the selection, a creative associated with the at least one video advertisement campaign.

Abstract: An information display apparatus includes a display unit that displays a first content and a second content different from the first content. The information display apparatus includes a control unit that, when a moving operation is performed on the first content, reduces a display area of the second content in a direction in which the moving operation is performed, without moving the second content, to thereby expand an area in which the first content is displayed.

Abstract: A delivery device according to the invention includes a delivering unit, which delivers control information to a terminal device that includes a display unit. The control information makes the terminal device to perform display control for controlling the display format of an advertising content having a bigger display size than size of the display unit. As a result, the delivery device according to the invention can enhance the advertisement effectiveness of the advertising content.

Abstract: A system for converting formatting of display object, including a logic (e.g., a computing device) that can be operable to traverse and record a part of source code or binary data related to a first visible item displayed on a visual output device. The logic can then convert a first data type or data structure that includes the recorded part of source code or binary data to a second data type or data structure that still includes the recorded part of source code or binary data, where the second data type or data structure is related to a second visible item displayable on the visual output device.

Abstract: Described herein are example systems and operations for enhancing targeted delivery of online content using action rate lift and/or A/B testing. These examples provide solutions to problems in targeted delivery of online content, such as the problem of not being able to identify audience and/or situational targets mostly or only influenced by the content item or campaign of concern. For example, described herein are solutions that can estimate AR lift associated with a content item, and then distribute the content item or similar content items accordingly. An AR lift model can be used and such a model can use machine learning, A/B testing, and/or statistical analysis.

Abstract: Techniques are provided that include generating a single script block for placement at a single location on an HTML document in response to a creation of one or more ad units for the HTML document, the single script block including one or more section codes that correspond to one or more content blocks of the HTML document. A syndication script for obtaining logic and metadata is generated for injecting native advertisements in the HTML document based on the one or more section codes. The syndication script is provided in response to a request generated by the single script block, and one or more native advertisements are provided in response to an ad call generated by the syndication script, the one or more native advertisements for injection in the one or more content blocks of the HTML document based on the logic and metadata.

Abstract: Systems and methods for building keyword searchable audience based on performance ranking are provided. The system includes a processor and a non-transitory storage medium accessible to the processor. The system includes a memory storing a database comprising segment data and campaign data. A computer server is in communication with the memory and the database, the computer server programmed to: obtain a performance-lift vector for an audience segment; obtain a campaign vector using meta-data from the campaign data; obtain a keyword vector for the audience segment using the performance-lift vector and the campaign vector; receive an input from a user interface accessible to an advertiser; and search the segment data at least partially based on the input and the keyword vector for segments in the segment data.

Abstract: Systems and methods for are provided for measuring treatment effect of advertisement campaigns. The system includes a processor and a non-transitory storage medium accessible to the processor. The system includes a memory storing a database including historical advertisement data. A computer server is in communication with the memory and the database, the computer server programmed to obtain a tree-based model using the historical advertisement data, where the tree-based model include a plurality of leaf nodes. Within at least one leaf node of the tree-based model, the computer server obtains a number of subjects and estimates a treatment effect for a treatment. The computer server calculates a final treatment effect for the tree-based model using the number of subjects and the treatment effect. The computer server then determines a parameter for future advertising strategy using the final treatment effect.

Abstract: A method of advertising receives a data log that includes the activities of users. The users have unique identifiers and associated profiles that form a user base. The method segments the user base into user segments by types of users. Hence, a first user segment is formed. The users within the first user segment have a profile similarity. The method groups publisher inventory, and forms a first publisher group. The publishers provide content to the users. The method categorizes advertisements and thereby generates a first ad category. The advertisements relate to a marketer, which has various marketer data. The method targets a first advertisement within the first ad category based on at least one of the first ad category, the publisher grouping, and the user segments. A system for ad targeting includes a user module, a publisher module, a marketer and/or advertisement module, and a matching engine.

Abstract: Described herein are example systems and operations for enhancing targeted advertising using A/B testing. These examples provide solutions to problems in targeted advertising, such as the problem of not being able to identify audience and/or situational targets mostly or only influenced by the ad or ad campaign of concern. For example, described herein are solutions that can build a pair of differential behavioral data sets similar to an A/B clinical study. Then two or more models can be generated on each data set. In an example, these models can be based on machine learning and/or statistical analysis. The differential learning between the two or more models can then be used to enhance predictions of desired response probabilities mostly or only due to the influence of the ad or ad campaign being modeled.

Abstract: A generating device according to the present application includes an acquisition unit, and a generation unit. The acquisition unit acquires information concerning a company from information transmitted on a communication network. The generation unit generates a model for predicting an index value indicating credit to a first company based on information concerning the first company acquired by the acquisition unit, based on a correlation between information concerning a second company acquired by the acquisition unit and an index value indicating credit to the second company given by a third party.

Abstract: A computer system that implements a method for optimizing an ad campaign may be configured to receive an online ad display request to display an ad to a viewer and obtain at least three probabilities—a first probability that the ad will receive a positive response from the viewer, a second probability that the ad will receive a neutral response from the viewer, and a third probability that the ad will receive a negative response from the viewer. Additionally, the computer system may also be configured to determine a gain value of displaying the ad; and determine a bidding price associated with the ad request based on the gain value.

Abstract: A prediction device according to the present application includes an acquisition unit and a prediction unit. The acquisition unit acquires sensor information related to a first user, the sensor information having been detected with a sensor. The prediction unit predicts an interest of the first user, based on an action pattern obtained from a history of the sensor information of the first user obtained by the acquisition unit, and interest information of user classification into which a second user is classified according to an action pattern obtained from a history of sensor information related to the second user.

Abstract: According to one aspect of an embodiment, an information display device includes an arranging unit that arranges, in a column, first content and second content that is different from the first content such that an upper end of the first content is brought into contact with the lower end of the second content. The information display device includes a displaying unit that displays the first content and the second content at the position away from the upper end of the second content by a predetermined distance in the downward direction as the position of the upper end of a display area.

Abstract: Described herein are solutions for improving management of viewable impression based display advertising systems. For example, described herein are solutions for improving management of viewable impression based display advertising systems amongst various online marketing channels, such as search engine and guaranteed display advertising (GDA) marketing channels. The solutions can include use of a legacy GDA system and a score (e.g., a ratio) to bridge viewable impression based control and pricing and regular impression based control and pricing.

Abstract: Described herein are techniques and systems for online ad campaign pacing. The techniques described herein use budget allocation along with the estimations of bids and response rates. With use of budget allocation, the techniques can use budget pacing to enhance impressions and maximize desired responses, such as desired click-through rates. These techniques focus on enhancing pacing and performance of ad campaigns, such as enhancing performance across distinct and/or unified online ad marketplaces. These techniques are especially useful in the context of a demand-side platform (DSP). In some examples, the techniques assume that impression supply is much larger than advertiser demand for impressions of their ads, so such techniques focus on selecting high performing inventory of ad space. Yet, with such a focus, a smooth or consistent delivery of ads over time is used.

Abstract: A distribution apparatus according to an embodiment includes an accepting unit and a distributing unit. The accepting unit accepts an advertisement request from an application that operates can the terminal device. When the accepting unit accepts the advertisement request, the distributing unit distributes display candidate advertisements as candidates to be displayed by the terminal device to a terminal device that selects a display target advertisement based on the information on the installed applications from among the display candidate advertisements.

Abstract: A system and method are disclosed for selecting advertisements based on local intent. Local intent may reflect whether a search query should receive results and advertisements that are geographically specific. The local intent may be determined using probabilistic models that analyze historical searches to determine which search terms tend to have local intent.

Abstract: An advertisement distribution management device according to the present resent invention includes an acquiring unit, a determination unit, and a sending unit. The acquiring unit acquires, for each number of advertisement requests sent to an advertisement distribution device per unit time, a profit expected value of advertising content that is distributed by the advertisement distribution device in accordance with the advertisement requests. The determination unit determines, on the basis of the profit expected value acquired by the acquiring unit, the number of allocations of the advertisement requests to be allocated to the advertisement distribution device. The sending unit sends, on the basis of the number of allocations determined by the determination unit, a new advertisement request to the advertisement distribution device. Consequently, the advertisement distribution management device can improve the profit obtained from the distribution of the advertising content.

Abstract: A system and method for increasing displaying time of online advertisements. Upon receiving a search request, a search engine identifies a list of search results and displays them on one side of a result page. The search engine also obtains a list of advertisements and displays them on the other side of the result page. When a user scrolls down to look at search results at a lower portion of the result page, the list of advertisements are moved down, following the movement of the screen. Thus, at least a part of the list of advertisements continue to be displayed on the current screen. Since online advertisements are visible to the user for a longer time, there are more opportunities for the online advertisements to get the user's attention, and consequently more opportunities for the user to click on an advertisement. Thus, the efficiency of online advertising may be improved.

Abstract: A system may provide for retrieving data within a selected region of a map is provided. The system may include mobile devices configured to display a map and to receive a user selection of a region of the map. An application server may receive data from the mobile device, representing the user selected region of the map and a search criterion. A database may be in operative communication with the application server and executes a query using the data representing the selected region of the map and the search criterion and to return data results corresponding to a plurality of locations within the selected region and related to the search criterion. The mobile device may further be configured to display the data results corresponding to the plurality of locations on the selected region of the map and the displayed data results are automatically updated when the user moves the selected region of the map.

Abstract: Systems and methods for tracking brand reputation and market share are provided. The system includes one or more devices having a processor and a non-transitory storage medium accessible to the hardware processor. The device is programmed to obtain an awareness index at a plurality of levels at least partially based on the brand data. The device is programmed to obtain a favorability index as a ratio of user numbers based on the brand data. The device is programmed to obtain a branding index by combining the awareness index and the favorability index. The device is programmed to obtain an affinity score for a group of users at least partially based on the brand data and recommend the group of users based on the affinity score to increase the branding index.

Abstract: Systems and methods for managing advertisement campaign are provided. The system includes one or more devices having a processor and a non-transitory storage medium accessible to the hardware processor. The system includes a memory storing a database including campaign data. The system also includes a server computer in communication with the database. The server computer is programmed to receive a budget to be spent on a plurality of websites. The server computer is programmed to estimate a parameter for a non-linear model based on the campaign data. The server computer is programmed to estimate an expected number of conversions for each of the plurality of websites using the non-linear model with the estimated parameter. The server computer is programmed to determine an allocation of impressions for the plurality of websites that maximizes an estimated total number of conversions.

Abstract: Provided herein is a system or method for a native advertisement selection and formatting module operable to monitor displayable content and store characteristic-related information relating to the monitored content, including keyword-related information and format-related information, utilize one or more machine learning-based algorithms, analyze the characteristic-related information relating to the monitored content, including the keyword-related information and the format-related information, and based in part on the analysis, output detailed contextual settings, and select and format native advertisements to be displayed in visual association with the displayable content, based in part on the detailed contextual settings.

Abstract: Described herein are solutions for improving ad retargeting. For example, described herein are solutions for improving ad retargeting amongst various online marketing channels, such as search engine and native advertising marketing channels. The solutions can include adaptive ad retargeting. Adaptive ad retargeting can be beneficial in that it can solve the problem of ineffectively predicting which search terms to associate with advertising, such as in a more conventional process of selecting search terms in a search engine marketing campaign. Instead, for example, these technologies can identify behavior of individuals who have already interacted with certain advertising online, so that when similar behavior occurs by those individuals or other users, ads can be retargeted to such users effectively according to the similar behavior.

Abstract: Methods, systems and programming for data traffic control and encryption. In one example, data traffic is received from a first node to be sent to a second node. The health of an encryption pathway between the first node and the second node is determined. The data traffic is sent to the second node over the network without going through the encryption pathway when the encryption pathway is not healthy.

Abstract: Described herein are techniques and systems for online ad campaign tuning using proportional-integral-derivative (PID) controllers, such as proportional (P) controllers and proportional-integral (PI) controllers. Also, described herein are techniques and systems for shortening a learning/tuning phase of a PID controller used for optimizing an online ad campaign.

Abstract: The technologies described herein use a statistical test to determine whether differences between data sets of buckets in a bucket test, such as differences between averages of two buckets (e.g., differences between means of two buckets), are directionally larger than a predetermined or preset minimum threshold value. The statistical test may also provide an extension to specify the minimum threshold value as a percentage. Also, described herein are techniques for estimating different control variables of a bucket test, such as estimating minimum bucket size to provide sufficient statistical power with use of the minimum threshold value.

Abstract: Access requests to a database are monitored for average time taken to fulfill the requests and whether a queue of unfulfilled requests is building up beyond an acceptable threshold. When the queue has built up beyond the acceptable threshold and/or when the average time taken to fulfill the requests has exceeded a delay threshold value, database access requests may be rejected. In one advantageous aspect, a graceful degradation in performance may be achieved by selectively rejecting access requests of a lower priority and favoring access requests of a higher priority for execution.