Yahoo Patents

Yahoo! Inc. operates an Internet portal that provides communications services, including Yahoo Mail and Messenger, and sports, weather, finance and other digital news content to its users. The company also operates Flickr, the photo sharing website, and Tumblr, a social media and microblogging platform.

Yahoo Patents by Type
  • Yahoo Patents Granted: Yahoo patents that have been granted by the United States Patent and Trademark Office (USPTO).
  • Yahoo Patent Applications: Yahoo patent applications that are pending before the United States Patent and Trademark Office (USPTO).
  • Publication number: 20190122252
    Abstract: Systems, devices, and methods are disclosed for predicting potential effectiveness of query-triggered internet advertisements received from different web page publishers using a deep learning neural network language model for clustering queries, and for automatically adjusting bids for advertisements by advertisers based on the predicted potential effectiveness. Using query-clusters rather than queries for adjusting bids for advertisements allows for more accurate and more consistent bidding strategy despite of sparsity in historical advertisement performance data, higher return on investments for the advertisers, and higher revenue for the publishers of the advertisements.
    Type: Application
    Filed: October 20, 2017
    Publication date: April 25, 2019
    Applicant: Yahoo Holdings, Inc.
    Inventors: Suleyman Cetintas, Jian Yang, Ben Shahshahani
  • Publication number: 20190114677
    Abstract: Systems, devices, and methods are disclosed for predicting a dynamic floor price for increasing cleared revenue cleared after a winning bid is determined in an online bid auction. The dynamic floor price is predicted from a cascading classifier strategy implemented through a series of cascading machine learning based classifier models that have been trained.
    Type: Application
    Filed: October 13, 2017
    Publication date: April 18, 2019
    Applicant: Yahoo Holdings, Inc.
    Inventors: Zhihui Xie, Kuang-chih Lee, Junwei Pan
  • Publication number: 20190090083
    Abstract: A boarding intention determination device according to the present application includes an acquisition unit and a determination unit. The acquisition unit acquires a positional relationship between boarding position information representing a boarding spot for boarding a mobile object and user position information representing a current position of a user. The determination unit determines whether the user has an intention to board the mobile object based on the positional relationship that is acquired by the acquisition unit and behavior information representing behaviors of the user.
    Type: Application
    Filed: September 10, 2018
    Publication date: March 21, 2019
    Applicant: YAHOO JAPAN CORPORATION
    Inventors: Ikuo KITAGISHI, Taro WATANABE
  • Publication number: 20190080348
    Abstract: A system and method enable exploration of cold ads in an online information system. Cold ads are ads that are new to the system and do not yet have reliable click through rate (CTR) estimates or click probabilities. The method and system selectively boost the click probabilities of cold ads to increase their likelihood of participating in and winning an auction so that the cold ad get more impressions, but without adversely affecting revenue in a production environment when cold ads are introduced.
    Type: Application
    Filed: September 12, 2017
    Publication date: March 14, 2019
    Applicant: Yahoo Holdings, Inc.
    Inventors: Parikshit SHAH, Ming YANG, Sachidanand ALLE, Adwait RATNAPARKHI, Ben SHAHSHAHANI, Rohit CHANDRA
  • Publication number: 20190074030
    Abstract: A voice extraction device according to the present invention includes a formation unit, an acquisition unit, an emphasis unit, a generation unit, and a selection unit. The formation unit forms directivity through beam-forming processing for each microphone in a microphone array including a plurality of microphones that form a plurality of channels. The acquisition unit acquires an observation signal that is a signal of voice received by each of the channels. The emphasis unit generates an emphasized signal by emphasizing the observation signal in accordance with the directivity formed by the formation unit. The generation unit generates, for each channel, frequency distribution of amplitude of the emphasized signal generated by the emphasis unit. The selection unit selects a channel corresponding to a voice signal used for voice recognition from among the channels based on the frequency distribution corresponding to the respective channels generated by the generation unit.
    Type: Application
    Filed: September 5, 2018
    Publication date: March 7, 2019
    Applicant: YAHOO JAPAN CORPORATION
    Inventor: Motoi OMACHI
  • Publication number: 20190074004
    Abstract: An information processing device according to the present application includes an extraction unit and a subsequent stage generation unit. The extraction unit extracts a last conversation of a feedback utterance estimated to indicate a predetermined reaction of a second utterance subject relative to an utterance made by a first utterance subject, from a set of a plurality of conversations, based on a score assigned to the feedback utterance. The subsequent stage generation unit generates a subsequent stage classifier for deriving an index indicating a category of an unknown conversation, based on the last conversation extracted by the extraction unit.
    Type: Application
    Filed: September 4, 2018
    Publication date: March 7, 2019
    Applicant: YAHOO JAPAN CORPORATION
    Inventors: Chikara HASHIMOTO, Manabu SASSANO
  • Patent number: 10223712
    Abstract: There is provided an information providing apparatus including a reception unit, a provision determining unit, and a request reply unit. The reception unit receives provision availability information indicating whether provision of user information for an advertisement delivery apparatus is permitted from a user terminal accessing any one of a plurality of site providing apparatuses or the like. The provision determining unit determines whether the provision availability information corresponding to the user terminal represents a provision permission in a case where an acquisition request for the user information relating to the user terminal is received from the advertisement delivery apparatus. The request reply unit replies to the advertisement delivery apparatus with the user information of the user terminal in a case where the provision permission is determined to be represented by the provision determining unit.
    Type: Grant
    Filed: June 24, 2013
    Date of Patent: March 5, 2019
    Assignee: YAHOO JAPAN CORPORATION
    Inventors: Hidehito Gomi, Koji Tsukamoto
  • Publication number: 20190028833
    Abstract: An information processing device according to the present application includes an acquisition unit and a determination unit. The acquisition unit acquires time-series position information acquired by a terminal device. The determination unit determines whether relation between one or more pieces of interest position information included in the time-series position information acquired by the acquisition unit and prior or posterior position information in time series satisfies a predetermined criterion, and determines whether to hold the interest position information based on a determination result.
    Type: Application
    Filed: July 10, 2018
    Publication date: January 24, 2019
    Applicant: YAHOO JAPAN CORPORATION
    Inventors: Ryota NAMIKI, Kota TSUBOUCHI, Yoshimitsu SAKUI
  • Publication number: 20190019219
    Abstract: According to one aspect of an embodiment a determination apparatus includes a reception unit that receives a notification, indicating that a user has visited a certain facility, from a terminal apparatus having a notification function that outputs the notification when the user visits the facility. The determination apparatus includes an estimation unit that estimates, on the basis of a statistical relation between a history of number of the notifications and a history of a using state of the facility, number of users who are visiting the certain facility from number of the notifications received in a certain period. The determination apparatus includes a determination unit that determines whether a new user is able to use the certain facility on the basis of a determination result by the estimation unit.
    Type: Application
    Filed: July 3, 2018
    Publication date: January 17, 2019
    Applicant: YAHOO JAPAN CORPORATION
    Inventor: Takamitsu IRIYAMA
  • Patent number: 10181155
    Abstract: An evaluation device according to the present application includes an acquisition unit and an evaluation unit. The acquisition unit acquires information related to an enterprise among information which is based on user behavior on a communication network. The evaluation unit evaluates credit of the enterprise based on the information acquired by the acquisition unit. For example, the acquisition unit acquires, as the information which is based on user behavior on the communication network, information transmitted from a user in utilization of a service which is provided by various websites and which is related to the enterprise.
    Type: Grant
    Filed: September 11, 2015
    Date of Patent: January 15, 2019
    Assignee: YAHOO JAPAN CORPORATION
    Inventor: Toru Takata
  • Patent number: 10175907
    Abstract: A storage device according to the present application includes a receiving unit and a control unit. The receiving unit receives a write request for writing a file with a specified directory name. The control unit writes the file in association with a directory of the specified directory name into a memory device, within a range up to an upper limit set for the number of files to be written in the memory device in association with each directory, in response to the write request received by the receiving unit.
    Type: Grant
    Filed: March 2, 2017
    Date of Patent: January 8, 2019
    Assignee: YAHOO JAPAN CORPORATION
    Inventor: Yasuharu Goto
  • Patent number: 10176490
    Abstract: An advertisement distribution control apparatus according to an embodiment includes a view count determination unit and a distribution/non-distribution decision unit. The view count determination unit determines the number of views of content information being distributed. The distribution/non-distribution decision unit decides whether or not to distribute advertisement information to terminal apparatuses viewing the content information based on the number of views determined by the view count determination unit.
    Type: Grant
    Filed: September 17, 2014
    Date of Patent: January 8, 2019
    Assignee: YAHOO JAPAN CORPORATION
    Inventors: Kazutaka Kimura, Kanta Suzuki
  • Patent number: 10176590
    Abstract: An image processing apparatus according to the present application includes a reception unit and a specification unit. The reception unit receives image data produced through image capturing by a predetermined image capturing apparatus and including an elliptical figure. The specification unit performs projection transform of the image data so that the elliptical figure included in the image data received by the reception unit appears to be an exact circle, and specifies, based on characteristic information on the exact circle obtained through the projection transform, the exact circle to be a marker used in predetermined processing on the image data.
    Type: Grant
    Filed: February 14, 2017
    Date of Patent: January 8, 2019
    Assignee: YAHOO JAPAN CORPORATION
    Inventors: Ryuuki Sakamoto, Shinichi Higashino
  • Publication number: 20190005399
    Abstract: According to one aspect of an embodiment a learning device includes an acquisition unit that acquires a plurality of pieces of input information of different classifications. The learning device includes a learning unit that learns a model as a model when the pieces of input information are inputted, outputs a plurality of pieces of output information corresponding to the respective pieces of input information. The model includes a plurality of encoding parts that generate pieces of characteristic information indicating characteristics of the pieces of input information from the pieces of input information. The model includes a synthesizing part that generates synthesized information obtained by synthesizing the pieces of characteristic information generated by the encoding parts. The model includes a plurality of decoding parts that generate pieces of output information of different classifications from the synthesized information generated by the synthesizing part.
    Type: Application
    Filed: June 4, 2018
    Publication date: January 3, 2019
    Applicant: YAHOO JAPAN CORPORATION
    Inventors: Masaki NOGUCHI, Ryo NAKAI, Hayato KOBAYASHI, Yukihiro TAGAMI, Kazuma MURAO
  • Publication number: 20180364047
    Abstract: An estimation device includes a detecting unit that detects acceleration; an acquiring unit that acquires a feature value that is based on the acceleration; and an estimation unit that estimates a speed based on a limit value of the feature value.
    Type: Application
    Filed: March 6, 2018
    Publication date: December 20, 2018
    Applicant: YAHOO JAPAN CORPORATION
    Inventor: Munehiro AZAMI
  • Patent number: 10154114
    Abstract: A delivery apparatus according to the present application includes a receiving unit and a delivering unit. The receiving unit receives a delivery request for content from a terminal device. The delivering unit delivers the content corresponding to the delivery request, and user information that is related to a user who is using the terminal device and that is to be added to the content to the terminal device. For example, the delivering unit delivers the user information corresponding to an attribute that is selected from attributes related to the user, based on a correlation with the content, to the terminal device.
    Type: Grant
    Filed: July 6, 2016
    Date of Patent: December 11, 2018
    Assignee: YAHOO JAPAN CORPORATION
    Inventor: Masatoshi Wakizaki
  • Patent number: 10129236
    Abstract: A determination apparatus according to an embodiment includes a receiving unit, an acquisition unit, and a determination unit. The receiving unit receives a request for authentication of identity of a user who uses a terminal device. The acquisition unit acquires context information that is information indicating a context of the terminal device. The determination unit performs determination related to authentication requested by the terminal device, on the basis of the context information acquired by the acquisition unit. For example, the determination unit determines whether an authentication procedure for an authentication request received by the receiving unit is needed on the basis of a change between context information that is acquired upon reception of an authentication request by the receiving unit and context information that has been acquired upon reception of a past authentication request.
    Type: Grant
    Filed: July 21, 2016
    Date of Patent: November 13, 2018
    Assignee: YAHOO JAPAN CORPORATION
    Inventors: Hidehito Gomi, Teruhiko Teraoka
  • Patent number: 10121154
    Abstract: An information display apparatus includes a display unit configured to display first content and a part of second content that is a moving image in an overlapping manner. The information display apparatus includes a change unit configured to change a displayed area of the second content while reproducing the second content in a case where an area in which the first content is displayed is selected by a user.
    Type: Grant
    Filed: September 15, 2015
    Date of Patent: November 6, 2018
    Assignee: YAHOO JAPAN CORPORATION
    Inventor: Daisuke Kobayashi
  • Patent number: 10116449
    Abstract: A generation device according to the present application includes a storage unit and a generation unit. The storage unit stores information regarding an authentication module that carries out the authentication based on a result of the verification between registration data registered in advance and predetermined input data. The generation unit controls the generation of authentication result information which is information generated from the verification result acquired from the authentication module while serving as information to be processed through a specific authentication procedure used between the generation unit and an authentication server that carries out the personal authentication of a user using the authentication module.
    Type: Grant
    Filed: August 2, 2016
    Date of Patent: October 30, 2018
    Assignee: YAHOO JAPAN CORPORATION
    Inventors: Hidehito Gomi, Hiroshi Ueno, Shuji Yamaguchi, Takashi Kusumi, Masato Kawasaki, Wataru Ogami, Yusuke Kondo
  • Patent number: 10115132
    Abstract: A distribution apparatus includes a memory and a processor programmed to distribute control information and a first content to a terminal apparatus. The control information causes the terminal apparatus to execute displaying the first content superimposed onto a second content in a first display mode, the second content having a higher transparency than the first content; detecting an input operation causing the first content to move relative to the display region; in response to the detected input operation and the first content moving, changing the first display mode to a second display mode by changing a transparency of at least one of the first content and the second content, such that the first content and the second content are visible in the display region; and in response to completion of the input operation and the first content not moving, changing the second display mode to the first display mode.
    Type: Grant
    Filed: July 8, 2014
    Date of Patent: October 30, 2018
    Assignee: YAHOO JAPAN CORPORATION
    Inventors: Tatsuaki Suzuki, Daisuke Kobayashi
  • Patent number: 10107629
    Abstract: An information processing system according to the present application comprises a user terminal and a server apparatus, the user terminal including a magnetic field measuring unit that measures magnetic fields, a movement measuring unit that measures manners of movement, and an output unit that outputs the measured magnetic fields and results of the measurement performed by the movement measuring unit while associating each of the measured magnetic fields and a corresponding one of the measurement results with each other.
    Type: Grant
    Filed: August 1, 2016
    Date of Patent: October 23, 2018
    Assignee: YAHOO JAPAN CORPORATION
    Inventors: Kazuhiro Ninomiya, Shinsuke Sato, Miyuki Watanabe
  • Publication number: 20180300389
    Abstract: An estimation device according to the present application includes an acquiring unit and an estimation unit. The acquiring unit acquires user relationship information indicating a similarity relationship between a plurality of users. The estimation unit estimates, based on feeling information on a similar user who is similar to one of the users in the user relationship information acquired by the acquiring unit, a feeling of the one of the users.
    Type: Application
    Filed: February 28, 2018
    Publication date: October 18, 2018
    Applicant: Yahoo Japan Corporation
    Inventor: Akira TAJIMA
  • Patent number: 10104444
    Abstract: An information processing apparatus according to an embodiment includes a speed information acquisition unit, a determination unit, and a content acquisition unit. The speed information acquisition unit acquires information on a communication speed between the information processing apparatus and a distribution apparatus distributing a video content. The determination unit determines timing of advance acquisition of the video content from the distribution apparatus based upon the information on the communication speed acquired by the speed information acquisition unit. The content acquisition unit acquires the video content in advance from the distribution apparatus at the timing of advance acquisition determined by the determination unit.
    Type: Grant
    Filed: February 4, 2016
    Date of Patent: October 16, 2018
    Assignee: YAHOO JAPAN CORPORATION
    Inventors: Kazutaka Kimura, Junki Osanai
  • Patent number: 10083545
    Abstract: An image processing device according to the present application includes an accepting unit and a specifying unit. The accepting unit accepts image data that includes therein at least two diagrams that can be extracted as circles. The specifying unit specifies, by checking a parameter that is calculated from a pair of two circles included in the image data accepted by the accepting unit against a parameter that is calculated from a pair of two perfect circles that have previously been registered as markers that are used for image processing, the pair of the two circles included in the image data as the markers.
    Type: Grant
    Filed: February 28, 2017
    Date of Patent: September 25, 2018
    Assignee: YAHOO JAPAN CORPORATION
    Inventors: Ryuki Sakamoto, Shinichi Higashino, Sakiko Nishi
  • Patent number: 10082427
    Abstract: A measurement data collecting system includes a data receiving unit that receives first data measured by a first sensor and acquired at a mobile terminal, a measurement environment determining unit that determines environment of the mobile terminal when the first data is acquired based on second data measured by a second sensor and acquired at the mobile terminal. The measurement environment determining unit extracts first data in accordance with the environment from the first data received by the data receiving unit.
    Type: Grant
    Filed: July 27, 2016
    Date of Patent: September 25, 2018
    Assignee: YAHOO JAPAN CORPORATION
    Inventors: Kota Tsubouchi, Kentaro Nishi
  • Publication number: 20180268816
    Abstract: A generating device includes an accepting unit that accepts a speech of a user. The generating device includes a generating unit that, by inputting the speech of the user to a single model in which a group of parameters are learned simultaneously to output a response directly from a speech, generates a response to the speech.
    Type: Application
    Filed: February 7, 2018
    Publication date: September 20, 2018
    Applicant: YAHOO JAPAN CORPORATION
    Inventors: Shunpei SANO, Nobuhiro KAJI, Manabu SASSANO
  • Publication number: 20180268443
    Abstract: A determination method according to the present application comprises predicting, based on information related to a predetermined ad spot that is displayed on a terminal device, amount-of-money information that is related to a billing amount billed to a first type advertisement distribution server, which has a predetermined relationship with content that includes the ad spot, when a first advertisement distributed by the first type advertisement distribution server is displayed on the ad spot, requesting, distribution of an advertisement from a second type advertisement distribution server, and determining, when the second advertisement has been acquired from the second type advertisement distribution server, to display the second advertisement on the ad spot and determines, when the second advertisement has not been acquired from the second type advertisement distribution server, to request the first advertisement as the advertisement to be displayed on the ad spot from the first type advertisement distribut
    Type: Application
    Filed: February 6, 2018
    Publication date: September 20, 2018
    Applicant: YAHOO JAPAN CORPORATION
    Inventors: Yuki TAKI, Shunsaku ASANO
  • Publication number: 20180270172
    Abstract: An information processing device according to the present application includes an interaction unit, a detection unit, and a change unit. The interaction unit performs interaction through dialogue with a user of a terminal device using the terminal device. The detection unit detects a transition of an aspect of the interaction. The change unit changes a mode of the interaction performed by the interaction unit when the detection unit detects the transition of the aspect.
    Type: Application
    Filed: March 6, 2018
    Publication date: September 20, 2018
    Applicant: YAHOO JAPAN CORPORATION
    Inventors: Atsushi TOKUYAMA, Kouhei YOKOTANI
  • Publication number: 20180268307
    Abstract: An analysis device according to the present application includes an acquisition unit and a determiner. The acquisition unit acquires an evaluation value for evaluating an action taken by a user who has viewed an electronic page containing summary information of content. The determiner determines an improvement parameter preferable as a summary parameter to be used when the content is converted into the summary information, based on a summary parameter used in the conversion and the evaluation value acquired by the acquisition unit, by optimization of an unknown function.
    Type: Application
    Filed: March 6, 2018
    Publication date: September 20, 2018
    Applicant: YAHOO JAPAN CORPORATION
    Inventors: Hayato KOBAYASHI, Nobuyuki SHIMIZU
  • Publication number: 20180268437
    Abstract: A calculation apparatus includes an accepting unit that accepts, from a set-up person, a budget amount that is a maximum amount of compensation for distribution of information. The calculation apparatus includes a calculating unit that calculates, in accordance with the budget amount, the number of users who become the distribution destination of the information.
    Type: Application
    Filed: February 6, 2018
    Publication date: September 20, 2018
    Applicant: YAHOO JAPAN CORPORATION
    Inventor: Yoshihito NISHIKAWA
  • Publication number: 20180267992
    Abstract: An information processing system includes a first acquisition unit that acquires first information about the content of a content item, a second acquisition unit that acquires second information about a location of a user who has accessed the content item, and a deriving unit that derives third information based on the first information acquired by the first acquisition unit and the second information acquired by the second acquisition unit, the third information associating a factor included in the content of the content item with a specific area in which the user is located.
    Type: Application
    Filed: January 29, 2018
    Publication date: September 20, 2018
    Applicant: YAHOO JAPAN CORPORATION
    Inventor: Shumpei OKURA
  • Publication number: 20180268073
    Abstract: To maximize the accuracy and efficiency of predicting users that will enjoy targeted content, a proposed content selection solution looks to combine a first strategy of utilizing selection rules with a second strategy of utilizing machine based learning models. By combining the selection rules-based approach and the machine learning model-based approach, the proposed content selection solution is able to consider and recommend a wider range of users for each available content.
    Type: Application
    Filed: March 15, 2017
    Publication date: September 20, 2018
    Applicant: Yahoo Holdings, Inc.
    Inventors: Liang Wang, Shengjun Pan, Kuang-chih Lee, Quan Lu, Junwei Pan
  • Publication number: 20180270213
    Abstract: An authentication apparatus according to the present application includes an acquiring unit, a first specifying unit, a second specifying unit, and an authentication unit. The acquiring unit acquires context information on a target user who becomes a target for authentication. The first specifying unit specifies a belonging cluster based on information related to a plurality of cluster groups and the context information on the target user, in each of the plurality of the cluster groups. The second specifying unit specifies, for each belonging cluster based on a classification model used to specify a predetermined candidate user in the belonging cluster specified by the first specifying unit, a candidate user, in a partial candidate user group that belongs to the belonging cluster, who satisfies a predetermined condition. The authentication unit authenticates the target user based on information related to the candidate user specified by the second specifying unit.
    Type: Application
    Filed: February 28, 2018
    Publication date: September 20, 2018
    Applicant: YAHOO JAPAN CORPORATION
    Inventors: Kota TSUBOUCHI, Shuuji YAMAGUCHI
  • Patent number: 10078847
    Abstract: A distribution device includes a distribution unit which distributes a control program for controlling content to be displayed on a user terminal, to the user terminal. The control program is a display program to be executed in the user terminal, and controls the user terminal to execute a sound playback procedure for playing back a sound when content is included in an area specified by the display program for displaying the content, a viewable area acquisition procedure for acquiring the area specified by the display program in the content as a viewable area, a display area determination procedure for determining whether a display area where a video is displayed corresponding to the content is positioned in the viewable area, and a video playback procedure for stopping playback of the sound and starting playback of the video, when determined that the display area is positioned in the viewable area.
    Type: Grant
    Filed: June 26, 2014
    Date of Patent: September 18, 2018
    Assignee: YAHOO JAPAN CORPORATION
    Inventors: Ai Matsubara, Eiji Sumitomo, Kazutaka Kimura, Kanta Suzuki
  • Patent number: 10077989
    Abstract: A navigation device navigating a moving body based on position information includes a coordinated operation unit that initiates and ends a coordinated operation among a plurality of navigation devices; a guiding unit that performs navigation in at least one of the navigation devices performing the coordinated operation, while providing a screen display based on a designated position; and a second operating unit that performs a second operation in a navigation device other than a currently navigating navigation device performing the coordinated operation, the second operation including receiving an operation for a function that is not displayed on the screen of the currently navigating navigation device, and reflecting a position acquired as a result of the operation, to the other navigation devices performing the coordinated operation.
    Type: Grant
    Filed: January 8, 2016
    Date of Patent: September 18, 2018
    Assignee: YAHOO JAPAN CORPORATION
    Inventors: Yusuke Wada, Katsufumi Asai, Ikuo Akutagawa
  • Publication number: 20180248844
    Abstract: The technologies described herein identify multiple electronic devices belonging to the same group. A computer system receives, from network accessing applications of a plurality of electronic devices, internet protocol (IP) trajectory information about the network accessing applications via a network. The IP trajectory information includes a user identifier, a list of IP addresses associated with each of the network accessing applications, and timestamps specifying times each of the network accessing applications accesses the network. The computer system identifies and removes commercial IP addresses from the list of IP addresses, analyzes IP trajectory information to retrieve a most commonly used IP address for each of the network accessing applications during a certain period, and determines that different network accessing applications belong to the same group if the most commonly used IP addresses for the different network accessing applications are the same.
    Type: Application
    Filed: December 28, 2017
    Publication date: August 30, 2018
    Applicant: Yahoo Holdings, Inc.
    Inventors: Hao Cheng, Rohit Chandra, Jimmy Yang
  • Patent number: 10062088
    Abstract: An advertisement distribution device includes: an arrangement position acquisition unit configured to acquire an arrangement position on a display screen of a terminal to display advertisement information; an attention degree index extracting unit configured to extract an attention degree index of the arrangement position based on acquisition of a specific position on the display screen and an attention degree index of the specific position; an arrangement position ranking unit configured to rank a plurality of arrangement positions based on a plurality of attention degree indices extracted by the attention degree index extracting unit; a distribution information ranking unit configured to rank a plurality of pieces of advertisement information based on a predetermined ranking process; and a distribution unit configured to distribute the plurality of pieces of advertisement information based on the ranks of the plurality of pieces of advertisement information and the ranks of the plurality of arrangement posi
    Type: Grant
    Filed: January 13, 2014
    Date of Patent: August 28, 2018
    Assignee: YAHOO JAPAN CORPORATION
    Inventor: Hiroki Shimora
  • Patent number: 10063646
    Abstract: A distribution destination terminal selecting unit selects, from among a plurality of user terminals of a target user, a user terminal having a high probability of achieving a certain level of results by a behavior of the target user toward content when the content is distributed, as a distribution destination terminal of the content, based on a behavioral history in a behavioral history storage unit.
    Type: Grant
    Filed: September 11, 2015
    Date of Patent: August 28, 2018
    Assignee: YAHOO JAPAN CORPORATION
    Inventor: Tsutomu Sanada
  • Publication number: 20180239790
    Abstract: According to one aspect of an embodiment a provision device includes an acquisition unit that acquires a context representing a leading index to lead an impression of a given context. The provision device includes a specifying unit that specifies, from distributed representations of respective contexts that are generated on the basis of a relative connection multiple contexts have, other distributed representations having a given connection with a distributed representation of the given context and a distributed representation of the context representing the leading index. The provision device includes a provision unit that provides contexts corresponding to the other distributed representations that the specifying unit specifies.
    Type: Application
    Filed: January 16, 2018
    Publication date: August 23, 2018
    Applicant: YAHOO JAPAN CORPORATION
    Inventors: Manabu MIYASAKA, Masatsugu SHIDACHI, Akira TAJIMA
  • Publication number: 20180240146
    Abstract: According to one aspect of an embodiment a provision device includes a generation unit that generates a distributed representation of each context on the basis of a relative connection that multiple contexts have. The provision device includes a provision unit that provides information representing a change between a distributed representation of a given context that is generated before distribution information about the given context is distributed and a distributed representation of the given context that is generated after the distribution information is distributed.
    Type: Application
    Filed: January 16, 2018
    Publication date: August 23, 2018
    Applicant: YAHOO JAPAN CORPORATION
    Inventors: Manabu MIYASAKA, Masatsugu SHIDACHI, Akira TAJIMA
  • Publication number: 20180232780
    Abstract: A determination method according to the present application comprises acquiring a first advertisement from a first type advertisement distribution server that has a predetermined relationship with content that includes a predetermined ad spot displayed on a terminal device, requesting, by sending amount-of-money information that is based on a condition related to the first type advertisement distribution server, distribution of an advertisement from a second type advertisement distribution server, and determining, when the second advertisement has been acquired from the second type advertisement distribution server, to display the second advertisement on the ad spot and determines, when the second advertisement has not been acquired from the second type advertisement distribution server, to display the first advertisement on the ad spot.
    Type: Application
    Filed: January 11, 2018
    Publication date: August 16, 2018
    Applicant: YAHOO JAPAN CORPORATION
    Inventors: Yuki TAKI, Shunsaku ASANO
  • Patent number: 10051430
    Abstract: According to an embodiment a determination device through a clustering analysis of position history data incudes an estimation unit that, by conducting a clustering analysis on history data of pieces of geographical position information on Earth of a plurality of movable bodies that is obtained by a positioning device, based, on a horizontal position constituted of a latitude and a longitude and a lapse of time, acquires pieces of area information indicating a characteristic of geographical area in which there is a tendency for the movable bodies to be positioned, the history data being accumulated sequentially in a storage device with pieces of movable body identification information and pieces of timestamp information, and a determination unit that determines whether the movable body is present in a specified point in time and the geographical area, based on the pieces of area information acquired for one of the movable bodies.
    Type: Grant
    Filed: February 10, 2017
    Date of Patent: August 14, 2018
    Assignee: YAHOO JAPAN CORPORATION
    Inventor: Naoya Bessho
  • Publication number: 20180218392
    Abstract: Methods and systems for processing viewability metrics are provided. A method includes receiving, by a processor of an online advertising platform, online advertisement viewability metrics collected by a system of an online content publisher. The online advertisement viewability metrics indicate whether a user of a user device viewed an online advertisement provided to the user device. The method further includes dividing, by the processor of the online advertising platform, the received online advertisement viewability metrics into a first online advertisement viewability metric set and a second online advertisement viewability metric set. The method further includes providing, by the processor of the online advertising platform, the first online advertisement viewability metric set to a system of a third-party analytics provider.
    Type: Application
    Filed: January 31, 2017
    Publication date: August 2, 2018
    Applicant: Yahoo Holdings, Inc.
    Inventor: Ilya SLAIN
  • Publication number: 20180218391
    Abstract: Methods and systems to monitor viewable impressions of online advertisements are provided. A method includes receiving a request to provide an online advertisement for display on a user device. The method further includes providing an online advertisement viewability rules array to an online content publisher system in response to receiving the request. The online advertisement viewability rules array includes a plurality of rules, each rule of the plurality of rules including a definition of when a viewable impression of an online advertisement occurs on a user device. The method further includes receiving, through operation of the online content publisher system, data indicating a viewable impression of the online advertisement has occurred on the user device. The data is generated in response to a determination a viewable impression of the online advertisement has occurred on the user device according to at least one rule of the online advertisement viewability rules array.
    Type: Application
    Filed: January 31, 2017
    Publication date: August 2, 2018
    Applicant: Yahoo Holdings. Inc.
    Inventor: Ilya SLAIN
  • Publication number: 20180219809
    Abstract: According to one aspect of an embodiment a selecting device includes an acquiring unit that acquires experience information that indicates experience of a user in a predetermined event. The selecting device includes a selecting unit that selects information to provide to the user based on the experience information.
    Type: Application
    Filed: January 11, 2018
    Publication date: August 2, 2018
    Applicant: YAHOO JAPAN CORPORATION
    Inventor: Tetsuya MATSUZAKI
  • Patent number: D832281
    Type: Grant
    Filed: December 8, 2016
    Date of Patent: October 30, 2018
    Assignee: YAHOO JAPAN CORPORATION
    Inventors: Noburo Kagatsume, Miyuki Oshima
  • Patent number: D834046
    Type: Grant
    Filed: January 27, 2017
    Date of Patent: November 20, 2018
    Assignee: YAHOO JAPAN CORPORATION
    Inventor: Keiko Matsumura
  • Patent number: D837809
    Type: Grant
    Filed: February 12, 2018
    Date of Patent: January 8, 2019
    Assignee: YAHOO JAPAN CORPORATION
    Inventors: Noburo Kagatsume, Miyuki Oshima
  • Patent number: D837810
    Type: Grant
    Filed: February 12, 2018
    Date of Patent: January 8, 2019
    Assignee: YAHOO JAPAN CORPORATION
    Inventor: Bo-Tzu Chen
  • Patent number: D837811
    Type: Grant
    Filed: February 12, 2018
    Date of Patent: January 8, 2019
    Assignee: YAHOO JAPAN CORPORATION
    Inventor: Bo-Tzu Chen