Abstract: There is provided an advertising method comprising receiving a broadcast request signal from a video on demand (VOD) terminal to download data broadcast; receiving an advertisement request signal from a mobile communication terminal to download advertising broadcast including information on goods related to contents of the data broadcast; synchronizing the data broadcast with the advertising broadcast in such a way that an advertising broadcast scene corresponding to the data broadcast is displayed on the mobile communication terminal while replaying the data broadcast on the VOD terminal; sending the data broadcast to the VOD terminal; and sending the advertising broadcast to the mobile communication terminal.

Abstract: Methods and systems for selecting advertisements to present to a user of a computing device are provided. An advertisement system selects advertisements to display to a user based on the serving area of candidate advertisements. The advertisement system selects those candidate advertisements whose serving area encompasses the user's current location. The advertisement system may also select candidate advertisements to present to a user based on a map area currently being displayed to the user. The advertisement system may filter the candidate advertisements based on the provider location being within the map area that is currently being displayed to the user.

Abstract: Content providers can target individuals for receipt of selected content based, at least in part, on profiles associated with users. The associations between the users and the profiles are determined based on analysis of receipts for transactions completed by the users. These receipts contain information that is indicative of the individuals' spending habits. Electronic correspondence associated with the users is scanned to identify the receipts and information is extracted from the receipts for use in the analysis. The individuals can opt-in to receive content targeted to the profiles associated with their accounts without allowing the content providers to have direct access to their receipts or their identity. The individuals can also opt-out if they no longer want to receive targeted content.

Abstract: In some embodiments, an apparatus includes a weight module, a performance module and an allocator module. The weight module calculates a weight for each segment from a set of segments of potential advertisement placements matching a criterion. The weight for a segment is based at least partially on (1) a budget score for an advertisement campaign and (2) a number of potential placements for the segment. The performance module calculates a performance score for the advertisement campaign at each segment from the set of segments. The performance score of the segment is based on a success metric for an advertisement at the segment and a number of impressions for the segment. The allocator module presents the advertisement at a placement associated with the segment if the weight for the segment is greater than a first threshold and the performance score for the segment is greater than a second threshold.

Abstract: Certain exemplary embodiments described herein relate to the field of electronic registration (ER) of purchased items and, more particularly, to improved electronic registration techniques that provide validation and/or verification services for an award points program and/or products having associated award points. Certain exemplary embodiments provide electronic award points management techniques that authenticate item purchases, determine eligibility for inclusion in a manufacturer's or a retailer's award program, help identify and detect potential fraudulent transactions involving award points and/or associated products, etc. Certain exemplary embodiments may allow point information to be printed directly on a case where it is continually visible, which may, in turn, help increase enrollment by increasing visibility of the program, reducing the likelihood of insert cards being lost, etc., while at the same time reducing costs for program implementation on the part of manufacturers, retailers, etc.

Abstract: Uses media, for example audio, video or text performances that were integrated into an online community for feedback determinative of outcome, for digital distribution. Apportions compensation for a selected artist from revenue that may be generated through one or any combination of advertisement, services associated with artist's performance, and media sales. The media may include singing, instrumental music, rhythmic music, videos, and writings.

Abstract: The present invention discloses a system and method for providing targeted advertising in a television distribution system, without the disclosure of personally identifiable information. The system of the present invention comprises an advertisement management system (AMS) operative to monitor the state of one or more clients in the television distribution system and determine when a advertisement is required. The AMS is operative to select one or more features that do not comprise personally identifiable information from a feature repository. The system also comprises an advertisement selection system (ADS) operative to receive the one or more features from the AMS and select an advertisement targeted according to the one or more features.

Abstract: A computing system for searching for and identifying data repository deficits includes an interactive database of items, a data repository that stores a first type of information related to items, a search engine configured to identify items that do not have an amount of the first type of information that meets a first threshold, a candidate selection interface that provides functionality for the user to select an item from recommended candidate items needing the first type of information, a user interface via which the user can provide the first type of information for an item selected by the user, a game system configured to calculate for a game scores and rankings based at least in part on data stored in the data repository.

Abstract: A mobile communications marketing and advertising platform is described for delivering advertising content to subscribers of a telecommunications network over telecom-based channels, such as SMS, MMS and WAP Push. The platform is integrated with business tools, such as business process execution language (BPEL) based systems, business intelligence (BI) systems, Billing and Revenue Management (BRM) and business analytics monitoring (BAM) systems. By integrating these systems, the business tools can leverage the data generated by the mobile marketing and advertising platform in order to provide an improved view, analysis and understanding of the content delivery process. Similarly, the mobile marketing platform can utilize the functionality provided by the integrated business systems in order to more efficiently deliver the advertising content to subscribers.

Abstract: A peer-to-peer advertisement platform is provided to ubiquitously promote products or services supplied by advertisers across content-based applications executing on nodes in a peer-to-peer network. The peer-to-peer advertisement platform may include a registration component to register nodes in the peer-to-peer advertising platform, an advertisement submission component to receive advertisement data from the advertisers, and a distribution component to distribute the advertisement data to the nodes registered in the peer-to-peer advertisement platform. The peer-to-peer advertisement platform also includes a money sharing component to reward nodes based on a contribution level assigned to the node. Accordingly, the peer-to-peer advertisement platform stores the advertisement data locally at the plurality of nodes registered in the peer-to-peer advertising platform and shares a portion of the revenue generated from the advertisement data with the nodes registered in the peer-to-peer advertising platform.

Abstract: A method and apparatus are provided for administering a bidding language for online advertising. In one example, the method includes providing an expressive bidding language that allows an advertiser to specify an ad campaign in a tree structure, receiving the ad campaign that is written in the expressive bidding language, translating the ad campaign into scripts, and using the scripts to access appropriate inventory from an ad inventory database.

Abstract: A communications marketing and advertising system is described for delivering advertising content to subscribers of a telecommunications network. The system includes a marketplace component accessible by advertisers and ad space owners, which is used to create ad space for delivering content to subscribers of a telecommunications network. The marketplace allows advertisers to submit bids on the ad space and the ad space owners to approve or reject the bids. The system also includes a campaign manager that creates a campaign upon determining that the bid has been approved by the ad space owner. The campaign includes a set of messages containing ad content to be sent out to the subscribers. The subscriber profile module of the system obtains profile data associated with the subscribers of the telecommunications network and customizes the content of the messages according to the profile data. The ad engine delivers the messages to the recipients.

Abstract: Users of a social networking system are provided with advertisements when accessing content associated with the social networking system. The content of such advertisement may be generated by other users of the social networking system. An advertiser may provide an advertising template containing an advertised message and fields wherein a user can input an endorsement. The social networking system generates a user interface responsive to the template and provides the user interface to an endorsing user to receive the user's endorsement for the advertised product or event. The social networking system generates an advertisement responsive to the advertisement content provided by the advertiser and the endorsement content provided by the endorsing user. The social networking user can provide the generated advertisements to viewing users who meet the advertisement's targeting criteria and display criteria provided by the endorsing user.

Abstract: A method for determining the value provided to an advertiser through the advertiser's online advertisements may begin with providing an online advertisement linked to content. A macro-context may be obtained that quantifies the affinity of the content for a plurality of domains corresponding to a semantic space. A personalization vector may be obtained that quantifies the affinity of at least one aspect of a user for the plurality of domains. The user may then select the online advertisement. A match value may be calculated that quantifies the similarity between the personalization vector and the macro-context. The advertiser may then be charged a monetary amount for the user's “click.” The monetary amount may be based, at least in part, on the match value.

Abstract: In one embodiment of the invention, a method to detect fraud includes a) receiving by the computer system from a source information regarding a plurality of played coupons for at least one game, wherein the plurality of played coupons comprises at least one first coupon; b) populating by the computer system a two-dimensional array for each played game from the received information, wherein the at least one two-dimensional array holds aggregated game statistics, c) storing by the computer system the at least one two-dimensional array with in a data structure; d) scanning, using the received information for the at least one first coupon, by the computer system the at least one data structure to identify at least one abnormal pattern; and e) generating, when the at least one abnormal pattern is identified, by the computer system an alert prior to a payout on the at least one first coupon.

Abstract: The present invention provides a method of detecting fraudulent clicks in an online environment to reduce fraudulent paid clicks for online advertisers. The method includes server side and client side code which combined enables a click verification web site to identify valid and invalid clicks and in real-time prevents advertisers from getting billed for fraudulent activity.

Abstract: A method to promote use of one communication service by associating it with another service and offering incentives to use the first service in return for use of the second service. Other embodiments are also described and claimed.

Abstract: A computing system for searching for and identifying data repository deficits includes an interactive database of items, a data repository that stores a first type of information related to items, a search engine configured to identify items that do not have an amount of the first type of information that meets a first threshold, a candidate selection interface that provides functionality for the user to select an item from recommended candidate items needing the first type of information, a user interface via which the user can provide the first type of information for an item selected by the user, a game system configured to calculate for a game scores and rankings based at least in part on data stored in the data repository.

Abstract: A seller may sell advertisements, such as banner ads, to a buyer pursuant to a request made by the buyer to the seller. Each request has a value. The seller may accept the request from the buyer to provide a banner ad for the buyer at a later time. A request, once accepted, may be revoked at a cost which may be a fixed fraction of the request value. The cost may be referred to as a buyback cost. The buyback cost represents the cost of revoking a request that had been accepted. Additionally, matroid set systems and knapsack systems may use buyback techniques.

Abstract: Systems and methods are disclosed for providing content in accordance with informational campaigns or advertisements administered by one or more distribution partners. the distribution partners typically revenue share with the system administrator (system owner), who coordinates the informational campaigns and sends electronic mails (e-mails) associated therewith. By applying a distribution optimization formula to various informational or advertising campaigns of the distribution partners, e-mails with links to these distribution partners will be sent to users, and each user who opens the e-mail and clicks on a portion of the e-mail over an underlying link, will be directed to the requisite distribution partner, typically the server associated therewith.