Abstract: In accordance with one or more aspects, service requesters (e.g., advertisers) and/or affiliates (e.g., providing data traffic) may be set up for operation on a performance exchange. In accordance with other aspects, performance and monitoring may be carried out for such advertisers and/or affiliates. In some embodiments, routing criteria is established for affiliates, and may include information for selecting data traffic resources such as advertisements and network links, to be routed by the affiliates for providing data traffic over disparate networks. Requests for distribution of the data traffic resources (e.g., advertisements, links for obtaining the data traffic) are received and a routing option is selected for the requests based on the routing criteria for affiliates and criteria associated with a service requester from which the request is received. The routing option may specify one or more affiliates via which the data traffic resources are to be routed.

Abstract: A network access system may include first and second WiFi networks in a physical store. The network access system may also include a mobile wireless communications device associated with a shopper. The mobile wireless communications device may include a controller and a device wireless network interface associated therewith to execute a shopping application associated with the physical store, and enable the shopping application to communicate via the first WiFi network responsive to the mobile wireless communications device being geographically located within the physical store. The controller and device wireless network interface may also enable at least one other application to communicate via the second WiFi network responsive to the mobile wireless communications device being geographically located within the physical store.

Abstract: An advertisement, including a description of a promotion and a link, are included in a shipment of a sales item to a buyer from an online shopping site. The promotion is crafted to entice the buyer to respond to the link and trigger a further shopping opportunity based on the initial purchase. Upon responding to the link, the buyer is presented with a further promotion that includes the most recent consideration of buying incentives which are based on knowledge of selling considerations such as inventory and the marketplace that a seller may use to generate enticing content in the promotion. The seller may also take advantage of knowledge about the shopping and purchasing history of the buyer at the online shopping site in tailoring the promotion.

Abstract: An improved electronic procurement system is disclosed. The electronic procurement system (“system”) implements context-sensitive filtering and ranking of search results. In some embodiments, the system is programmed to offer real-time, federated searches of internal and external databases in response to queries from a plurality of user accounts or devices in an organization and maintain context data related to such searches. The system is programmed to allow a user account to indicate whether a search result of a query from the user account is relevant or irrelevant and include such an indication and information regarding the user account in the context data. Upon receiving a subsequent query from a certain user account, the system is programmed to filter and thus refine the search results of the subsequent query based on the existing context data, specifically learning from similar user accounts who submitted similar queries before.

Abstract: Systems and methods for gift selection, attribution, and distribution are provided. The systems and methods may detect a gifting signal that is associated with an event corresponding to a recipient. The systems and methods can provide an option to generate a gift for the recipient. If the option is selected, the systems and methods can identify a set of product criteria associated with the event and the recipient. Based on the criteria, the systems and methods can obtain product selection options for the gift and provide these options to a gift sender. In response to a selection from the gift sender, the systems and methods can generate the gift, which includes a redemption option for the selection.

Abstract: A processing device receives set-top box data, sales data, and advertising data. The processing device associates set-top boxes from the set-top box data with viewers and calculates advertising exposure events for advertisements. The processing device further calculates, for each viewer, an advertising weight as a function of number of exposures of the advertisement as applied to the viewer based on the advertising exposure events. The processing device further calculates, for each viewer, a score representing a degree-of-targetedness between an advertisement campaign and the viewer. The processing device manages the advertisement campaign based on the advertising weight and the degree-of-targetedness.

Abstract: A networked computerized advertising system used for integrating, processing and displaying location-based advertising information is provided. The system comprises at least one computing device, and a network that connects the computing device with multiple playback endpoints. The computing device includes a data storage subsystem component that stores information about the multiple end points, a data entry subsystem component that allows input of the information about the multiple end points, and a data analytics component programmed to process the information about the multiple end points and compute optimal advertising playback plans for each endpoint. Playbacks at endpoints are continuously monitored, and the playback plans are repeatedly reconstructed to provide flexible advertising campaigns to be customized in accordance with the schedule and the operations of the host business.

Abstract: One or more event trigger rules is stored, each event trigger rule including a trigger condition and a corresponding action. An indication is received that the trigger condition associated with a triggered event trigger rule has been satisfied. The corresponding action associated with the triggered event trigger rule is performed, based at least in part on the indication, wherein the corresponding action comprises a behavior associated with an audio advertising campaign.

Abstract: Techniques for performing content performance analytics are disclosed in accordance with some embodiments. In some embodiments, a process for performing content performance analytics includes receiving content on a web site; performing content performance analytics of content available on the web site using a processor; generating a report that includes a recommended action based on the content performance analytics for the content on the web site; and automatically performing a recommended action based on the content performance analytics for the content on the web site.

Abstract: System, device, and method for determining predicted annoyance level of multimedia content. A Predicted Annoyance Level (PAL) management unit processes content of frames of an endless-loop cinemagraph content-item, and determines a PAL score that indicates a predicted level of annoyance that the content-item is predicted to cause viewers due to motion of content in its content-item. The determining of the PAL score is based on comparison of content of pairs of frames of the endless-loop cinemagraph content-item; content of each frame of is compared to content of its immediately preceding frame, except for the first frame of the endless-loop cinemagraph content item which is compared to the last frame thereof. The PAL score is adjusted based on time-length and frame rate of the content item. Analysis of the PAL score triggers one or more notifications, alerts, or mitigation operations.

Abstract: A merchant point-of-sale (“POS”) system architecture is provided. Systems and methods are provided for enabling free form rewards in a custom rewards transaction at a POS terminal. A custom rewards transaction may be a transaction in which a customer opts-in to a merchant-funded rewards (“MFR”) program. The merchant may offer rewards in the MFR program based on location and customer data. The merchant may offer rewards that promote customer behaviors that are advantageous to the merchant. Opting-in to the MFR program may terminate the customer's default enrollment in a conventional issuer-bank funded rewards program.

Abstract: A system evaluates source materials such as videos, imagery, web pages, text, etc., in order to determine priming characteristics associated with the source materials. The system also obtains user preferences such as user interests, purchase history, location information, etc. The priming characteristics and user characteristics are blended to obtain blended attributes. The blended attributes are correlated with stimulus material attributes to intelligently and dynamically select stimulus material such as marketing, entertainment, informational materials, etc., for introduction into the source material. The stimulus material may be inserted in real-time or near real-time into the source material for delivery to a user.

Abstract: A method and system for determining an optimal combination of value offers from a plurality of value offers available to a consumer having selected a group of products or services for purchase.

Abstract: Various examples are directed to systems and methods for utilizing purchase incentives in an electronic mobile wallet application. The mobile wallet application may receive a committable coupon data structure comprising terms data describing a purchase incentive and cryptographic verification data. The mobile wallet application may send a request to tokenize the committable coupon data structure to an element management system. The request may include an indication of a payment element associated with the mobile wallet application. The mobile wallet application may receive, from the element management system, a tokenized coupon data structure that comprises at least a portion of the committable coupon data structure and credential data for the payment element.

Abstract: A facial recognition system for customer relationship management (CRM) is provided. The system includes one or more cameras, point-of-sale (POS) terminals, and a backend server. The one or more cameras are disposed within a retail establishment, and are configured to capture one or more images of a patron within the establishment. The point-of-sale (POS) terminals are operably coupled to the one or more cameras, where one or more of the POS terminals receives the one or more images, and transmits a request over a network for recognition of the patron. The backend server is disposed other than where the POS terminals are disposed, and is operably coupled to the POS terminals via the network, and is configured to receive the request, to recognize the patron, to access loyalty program data corresponding to the patron, and to transmit the loyalty program data to the POS terminals.

Abstract: A computing system can establish asynchronous network communications with exchanges to facilitate cross-medium transactions between originating and recipient clients. Such communications can result in filtering out errant responses that would otherwise cause an open transaction to fail.

Abstract: A computing device can receive an interactive advertisement comprising a first content object and a second content object. The computing device can display the first content object corresponding to a collapsed version of the interactive advertisement. The computing device can receive a first action to activate the interactive advertisement. The computing device can provide for display, responsive to receiving the first action, a target object identifying a location on the display screen to which to move the first content object. The computing device can receive a second action to move the first content object towards the target object. The computing device can then provide for display, the second content object corresponding to an expanded version of the interactive ad on the display screen of the computing device.

Abstract: A computer-implemented method includes receiving, at a transaction management computing subsystem of an advertising platform, a call for an advertisement creative to be served to an impression consumer; generating, using the transaction management computing subsystem, a set of bid requests, at least two bid requests of the set including respective subsets of user data store information associated with the impression consumer; and sending, by the transaction management computing subsystem, the set of bid requests to a set of bidding computing subsystems, each bidding computing subsystems being operable to generate a bid response based on the information included in its bid request.

Abstract: Some aspects of the present embodiments enable users of audio/video (A/V) recording and communication devices to report video footage to one or more reward providers. The reward provider may then review the reported video footage, determine whether a crime may have been committed, determine an amount of a reward to be offered, and post a reward offer through one or more outlets. The present embodiments may help in reducing crimes by publicizing criminal events and incentivizing members of the public to come forward with information that can be used to help identify and apprehend criminal perpetrators and/or to solve crimes.

Abstract: A system and process provide a novel methodology to improve advertising performance by creating and testing new ad copy within advertisements more effectively and efficiently. The system includes an automated technology that produces a virtually unlimited number of predictably high-quality machine-generated advertisements, by combining and recombining the words and phrases (e.g., ad copy) that have proven to be most effective in previous advertisements with new words and phrases that are determined as likely to be effective based on the motivations of the target audience that will be viewing the advertisements. The novel technology is a combined order of specific rules that renders information into a specific format that is then used and applied to create desired results in the form of top performing ad copy and top performing machine-generated advertisements.