Abstract: A system and method for optimizing advertisements for display to users comprising receiving a request for an advertisement wherein the request comprises information about a user to whom the advertisement is to be displayed; determining at least one community of which the user is a member; determining a conditional probability that the user will interact with the advertisement; responsive to the conditional probability exceeding a threshold, determining community data to present with the advertisement and providing for display to the user the advertisement and the community data; responsive to the providing of the advertisement, receiving an indication of activity at a client system related to the advertisement or community data; and storing the indication in a storage medium.

Abstract: Methods and corresponding systems are provided for configuring communications to customers when there are multiple campaigns scheduled in a given period. An optimal number of communications are sent prioritized according to business or performance measures where send times are spaced out in a manner that strives to attain the highest value. An example method includes determining a number of electronic communications, for a plurality of campaigns to send to the particular customer during a particular time period; determining the optimal send time during the particular time period; determining for which campaigns the particular customer is eligible; for each determined optimal time: determining a strategy including selecting an electronic communication for one of the campaigns to send to the eligible particular customer so as to maximize the value over the particular time period; and causing the selected electronic communication to be sent to the particular customer at the determined optimal time.

Abstract: Systems and methods are disclosed for demographic prediction based on aggregated training data. The predictions are based on auditing aggregated data associated with identified properties of web requests. The audited information is based on a batch of prior web requests that have the same property and have been audited by a measurement company.

Abstract: A method, including receiving, from a consumer, a client device identification though an application running in a client device, is provided. The method includes matching the client device identification with a loyalty card for a retail store, identifying a shopping history for consumer, associated with the retail store, in a database, based on the loyalty card, and requesting, through the application, an information from consumer, based on the shopping history. The method further includes verifying the identity of consumer when at least a portion of the information matches the shopping history associated with the retail store, for consumer, and providing an offer to consumer, through the application running in the client device, of a product in the retail store. A system and a non-transitory, computer readable medium storing instructions to perform the above method are also provided.

Abstract: Embodiments of the present invention provide methods, systems, apparatuses, and computer program products for predicting consumer behavior. In one embodiment a method is provided comprising determining a classification for a first consumer, wherein the classification is based on a measure of frequency of purchases by the first consumer; identifying one or more first attributes for the first consumer based on the determined classification, the one or more attributes being attributes selected for predicting the respective one or more metric associated with the first consumer; and determining, based on values for the one or more first attributes, a first prediction value that indicates a programmatically expected number of purchases by the first consumer.

Abstract: Disclosed herein are systems and techniques for using a content delivery network to perform various functions within a digital advertising ecosystem, in ways that yield technological benefits such as improved security, efficiency, and speed (for example, reduction in publisher load times). As one specific example, a content delivery network can be used for the creation of electronic tokens for user identity protection between demand side platforms, supply side platforms, content creators (for example, advertisers), and publishers.

Abstract: A method to untarget users of an online service for advertising includes embedding first code corresponding to a first pixel and second code corresponding to a second pixel in a version of a webpage and providing the version of the webpage for loading by a client device. Loading of the version of the webpage by the client device triggers execution of the first code and the second code by the client device. Furthermore, execution of the first code by the client device signals an advertising platform to forgo providing one or more advertisements for a service associated with the server system to the client device. Additionally, execution of the second code by the client device provides a signal to the server system.

Abstract: A method of delivering advertising in an online environment includes determining a context of a user operating a client computer to interact with an e-commerce website, where the determined context representing an intent of the user to locate a product for purchase, defining a relation between one or more of a plurality of advertisements and the product based on at least one of a plurality of relevance types, and displaying, to the user, at least one of the advertisements having the relation to the product.

Abstract: A system, method, and computer program product are provided herein. An example system apparatus configured to provide synchronous delivery of active media and electronic marketing communications to a client, the apparatus including a processor including one or more processing devices configured to perform independently or in tandem to execute hard-coded functions or execute software instructions, and a memory including one or more volatile or non-volatile electronic storage devices storing computer-readable instructions, the computer-readable instructions being configured, when executed, to cause the processor to receive the electronic marketing communications, receive the active media, wherein the active media corresponds to the electronic marketing communications, synchronize the active media and the electronic marketing communications based at least in part on one or more receipt identifiers, and provide the active media and the electronic marketing communications to the client device.

Abstract: A dynamic information presentation method includes: obtaining a dynamic information flow corresponding to a first user account of an application, the dynamic information flow being an information flow for providing dynamic information of a second user account of the application; determining a promoted account matching the first user account, by a platform server relating to the application, according to a first geographic location associated with the first user account and a second geographic location associated with the promoted account, the dynamic information flow further comprising dynamic information of the promoted account matching the first user account; and displaying the dynamic information flow corresponding to the first user account.

Abstract: According to this invention, there is provided a system and method for authenticating, tracking, and rewarding word of mouth propagation, said system and method comprising a system/module for accessing social graph index; a system/module for accumulating points and incentivizing word of mouth propaganda; a system/module for WOM membership platform (coalition Social Loyalty Platform); a system/module for WOM counts equity program; a system/module for brand assurance; and a system/module for creating certified and ranked registry of users.

Abstract: A system and method for providing real estate spatial analysis through a user interface which allows the user to visualize the analysis through maps. A region is determined that includes multiple retail locations. Retail location data values are determined using a distance from respective ones of the retail locations. An average data value is calculated. A map of the geographic region is generated including a trade area for respective ones of the retail location.

Abstract: A computer system detects a request to process a transaction corresponding to a first user and a first merchant, wherein the first user is associated with a first user account of a plurality of user accounts associated with a transaction platform. In response to detecting the request to process the transaction, the computer system identifies that a second user account of the plurality of user accounts includes a first amount of rewards corresponding to the first merchant. The computer system determines an optimal transaction path for obtaining, from the second user account, at least a portion of the first amount of rewards. In response to determining the optimal transaction path, the computer system utilizes the optimal transaction path to obtain the at least the portion of the first amount of rewards, and processes the transaction by utilizing the at least the portion of the first amount of rewards.

Abstract: A social networking system provides content items to a user via a feed that may include one or more sponsored content items. Multiple sponsored content items may be included in a set that is presented in the feed via a scrollable content unit that presents a sponsored content item from the set and presents additional sponsored content items from the set when user interaction is received. To place sponsored content items in the feed, the social networking system scores a set of sponsored content items based on prior user interactions with content presented via scrollable content units and a bid amount of a sponsored content item in the set. The set of sponsored content items is ranked among other sponsored content items based on its score. If the set of sponsored content items is selected for inclusion in the feed, the social networking system orders the sponsored content items in the set for presentation via the scrollable content unit.

Abstract: Methods, systems, and non-transitory computer readable storage media are disclosed for determining parameters for digital campaign content in connection with executing digital campaigns using a rank-one assumption and a best-arm identification algorithm. For example, the disclosed system alternately explores response data in the first dimension and response data in the second dimension using the rank-one assumption and the best-arm identification algorithm to estimate highest sampling values from each dimension. In one or more embodiments, the disclosed system uses the estimated highest sampling values from the first and second dimension to determine a combination with a highest sampling value in a parameter matrix constructed based on the first dimension and the second dimension, and then executes the digital campaign using the determined combination.

Abstract: The invention relates to a method of predicting personality based on data generated from multiple data sources and determining a recommended item based on the predicted personality. A platform server receives, from a plurality of source devices, personality data associated with a user. Using the received personality data, the platform server generates a set of diagnostic features. At least one model is applied to the set of generated diagnostic features to generate at least one personality measurement. The personality measurements are used to generate a personal profile. The personal profile is matched to at least one recommended item, and the recommended item is transmitted to the user.

Abstract: Methods and devices for determining third party content to display on one or more webpages may include receiving an identification of at least one third party content for analysis. The methods and devices may include receiving third party content performance metric information for the at least one third party content based on an analysis of the at least one third party content. The methods and devices may include determining whether the third party content performance metric information is within a performance threshold level and sending a third party content control message that prevents the at least one third party content from presentation on the webpage based at least on the third party content performance metric information exceeding the performance threshold level.

Abstract: A frame coordinating computer (154), upon receiving a bidding popularity from a bid management computer (152) (S1), determines whether a multiple-view video frame distributed as a content should be changed to an ad frame (S2). When it is determined that the multiple-view video frame distributed as the content should be changed to an ad frame, a change request is transmitted (S4). A content distributing computer (156P1), upon receiving such a change request (S11), changes one of content frames is changed to an ad frame (S12). Ad frame management system flexibly changes the number of ad frames in accordance with the advertisement demand by dynamically changing the number of ad frames.

Abstract: Participation by multiple users in an online game through client computing platforms associated with the users is facilitated. User accounts associated with the users indicate affiliations having a functional significance between users. Presentation of offers to sell virtual items are provided to users having a first affiliation and to users having a second affiliation. The virtual items associated with the offers are distributed to the users having a first affiliation upon an indication that a threshold number of users having the first affiliation have accepted the offer and are not distributed to users having a second affiliation upon an indication that a threshold number of users having the second affiliation have not accepted the offer.

Abstract: There are disclosed systems and methods for facilitating communications between individuals and enterprises and in particular, to methods and systems for tracking and attributing customer and/or customer prospect online and offline communications in association with a marketing campaign.