Abstract: Systems, methods, and media for managing web content. Exemplary methods may include the steps of providing a web content management application via a web site, generating a web marketing campaign from at least a portion of a global marketing framework via a web server, gathering via the web server marketing data from at least one of the web server associated with the web marketing campaign and consumer devices accessing the web marketing campaign, the marketing data including information indicative of interests of consumers, storing the marketing data in a database, associating consumers together according to at least one common interest to create one or more consumer groups, and providing the one or more consumer groups to at least one marketing content author.

Abstract: A computer-implemented method comprising: presenting, by a computing device, an advertisement on a first device; monitoring, by the computing device, viewing activity by a user of the advertisement, wherein the monitoring comprises tracking an amount of time that the user actively views the advertisement on the first device; and continuing, by the computing device, playback of the advertisement on one or more second devices until the user has actively viewed the advertisement for a target impression time based on the monitoring.

Abstract: Unlike conventional systems, an engagement platform is able to provide information to the user, give insight as to why the product was recommended, and distinguish their own product from the products of other providers. As a result, the user is able to gain transparency into a process that conventionally does not represent why a user is being targeted with a particular product or which product is associated with the recommendation engine. Instead, conventional user interfaces merely present the information in manner without showing information about the reason for the generation of that message or prompt and without any visible indicators of which products are sold by the host of that interface versus other competitors.

Abstract: A method includes monitoring electronic network advertisements for policed advertising content via a fraud monitor, retrieving a pay-per-call advertisement of an advertiser via the fraud monitor based on the monitoring, analyzing the pay-per-call advertisement via the fraud monitor to confirm it as a suspect pay-per-call advertisement, establishing a fraud-detection telephone call via an advertisement telephone number of the suspect pay-per-call advertisement from a control telephone number of the fraud monitor and in response thereto connecting the fraud-detection telephone call to a target telephone number of the advertiser via a connection provider, and tracking and storing fraud-detection telephone call information, including the advertisement telephone number, the control telephone number, a publisher reference associated with the suspect pay-per-call advertisement, and the target telephone number, via the fraud monitor, of a telephone connection between the control telephone number and the target teleph

Abstract: Systems and methods for managing third party interactions with event venue communications are provided. Incoming communications may be received from a third party device and stored in a database. Each communication may be associated with one or more parameters. When the parameters associated with a specified communication are determined to have been met, one or more targets are identified for the specified communication. Such identified targets may be associated with a particular communications hub that may be provided with the specified communication to direct to the identified targets.

Abstract: The disclosure is directed to approaches for combining server-side decisions based on user attributes and/or demographics with client-side decisions based on expressed or implied user interests determined based on the contents of a web page being visited by the user. A server is responsive to an occurrence of an operation of a client device at the web page. Processing steps determine particular executable web page content to send to the client device (e.g., where the particular executable web page content is determined in response to a particular client-side operation). The web page is rendered with the aforementioned executable web page content. Server-side processing receives messages that are emitted conditionally, based on the occurrence of a user event. An event log message comprises a portion of the web page, such as a string, indicating or implying user interest. A targeted advertisement is presented to the user based on the user interest.

Abstract: A server receives incoming data records comprising an ID value and respective user attributes corresponding to a user activity that originates at a user device. Characteristics of the activity and/or characteristics of the user device are considered in order to assign a probabilistic confidence value, which is in turn used to generate links from an incoming data record to other previously-received data records, and in so doing, generates a probabilistic link between one set of user attributes from the incoming data record and another set of user attributes from previously-received data records. A messaging campaign specification that describes target user attributes is used to identify a matching set of target audience member records. The determination of a match or not is based on the probabilistic confidence value and a threshold can be varied to extend audience reach. The identified set of target audience member records are transmitted over a network.

Abstract: An ad player presents ads in association with a video player by evaluating an associated ad script. The ad player transforms data included in the ad script into operational instructions. Hence, the ad player flexibly and dynamically configures itself and presents ads in accordance with the contents of the ad script, enabling a publisher to modify advertising aspects simply by modifying the ad script. The ad script can comprise a script in a tag-based markup language that is readable by the ad player. For example, the ad script can include one or more tags, each tag including one or more attributes that are each set to a value. The ad player determines the values of the attributes and presents ads in accordance with associated ad characteristics or behaviors.

Abstract: A server receives incoming data records comprising an ID value and respective user attributes corresponding to a user activity that originates at a user device. Characteristics of the activity and/or characteristics of the user device are considered in order to assign a probabilistic confidence value, which is in turn used to generate links from an incoming data record to other previously-received data records, and in so doing, generates a probabilistic link between one set of user attributes from the incoming data record and another set of user attributes from previously-received data records. A messaging campaign specification that describes target user attributes is used to identify a matching set of target audience member records. The determination of a match or not is based on the probabilistic confidence value and a threshold can be varied to extend audience reach. The identified set of target audience member records are transmitted over a network.

Abstract: A server receives incoming data records comprising an ID value and respective user attributes corresponding to a user activity that originates at a user device. Characteristics of the activity and/or characteristics of the user device are considered in order to assign a probabilistic confidence value, which is in turn used to generate links from an incoming data record to other previously-received data records, and in so doing, generates a probabilistic link between one set of user attributes from the incoming data record and another set of user attributes from previously-received data records. A messaging campaign specification that describes target user attributes is used to identify a matching set of target audience member records. The determination of a match or not is based on the probabilistic confidence value and a threshold can be varied to extend audience reach. The identified set of target audience member records are transmitted over a network.

Abstract: The present disclosure provides systems, methods, and computer program products for real-time cross-device user category synchronization. Embodiments commence upon allocating or identifying user data records comprising two user profiles. The user profiles are populated with information by receiving electronic communications over a network, where the information comprises user category information and device attributes found in data records that originate from user devices. Steps are taken to associate a first device data record with a second device data record, wherein the association is based at least in part on a match between selected attributes among the user devices. User category information within the user profiles are synchronized to form updated user profiles. Some embodiments further execute steps for forming a cross-device map that identifies an association between an updated first user profile and a second user profile.

Abstract: A social networking system prices advertisements presented to a user of a social networking system via a client device in a state that provides the user with limited functionality by applying discount factors to bid amounts associated with advertisements selected for presentation. A discount factor is based on the likelihood of the user viewing or interacting with an advertisement via the social networking system presented while the client device is in the state providing the user with limited functionality. This likelihood is determined based on information including a history of user interaction with the client device and contextual information indicating whether the client device is in use.

Abstract: A system that incorporates teachings of the present disclosure may include, for example, a method for receiving a first radio frequency signal from a radio frequency identifier tag carried by a first item, retrieving from the first radio frequency signal information about the first item, and identifying at least one replacement item according to the retrieved information. The method can further include selecting at least one advertiser that promotes at least one product that is at least similar to the at least one replacement item, and selecting a presentation arrangement for the identified at least one advertiser to present the at least one product at a device of a user of the first item. Other embodiments are disclosed.

Abstract: Methods and systems determine the protection needs and cross-selling capability to RS clients. A retirement protection system includes one or more software modules that interact with each other and are used to determine and identify the protection needs of high propensity clients, and develop strategies to cross-sell annuity/life products to those clients. The retirement protection system includes different components which may be implemented through one or more software modules running on a computing device. The retirement protection system involves the analysis of a sample of RS clients to determine cross selling capability of life, disability income, and annuity products. Additionally, the retirement protection system implements an experimental approach to pilot and refine the direct marketing model in order to create campaigns for high propensity target clients or groups.