Abstract: An adhesive label for application upon a circumferential surface of a dry cell battery 50 having an axis and cover- and bottom-surfaces 51, 51 includes: a stretched, shrinkable, transparent cover foil with a top side and a bottom side, an imprint located beneath the cover foil visible from the top side and a contact adhesive layer located beneath the imprint, wherein the adhesive label 1 comprises first edge segments 19, 19 along a generation line of the circumferential surface of the battery 50 which can be superimposed in an overlapping manner and second edge segments 17, 17 projecting axially beyond the end surfaces 51, 51 of the battery, which end segments 17, 17 rest upon the end surfaces 51, 51 by shrinkage of the cover foil, wherein the imprint is applied directly upon the bottom side of the cover foil.