Abstract: Techniques and systems are described for analyzing components of digital content. A computing device of an analytics system receives user interaction data that describes an effect of user interaction with a plurality of items of digital content on achieving an action. The analytics system identifies which of a plurality of components are included in respective items of digital content. The analytics system then generates outcome data describing a likely effect of the plurality of components on achieving the action based on association with respective items of digital content. Additionally, the analytics system generates a recommendation to configure a subsequent item of digital content based on the outcome data. The recommendation is based on the likely effect of the different ones of the plurality of components, to generate more effective digital content.

Abstract: A system and method identify and provide content using identification entries. Product identification information for a product listing is received, and a matching identification entry is selected from a set of identification entries using the product identification information. The matching identification entry is assigned to the product listing for use in selecting content regarding the product listing for presentation.

Abstract: In one embodiment, a system for predicting imputed revenue of inquiries includes: one or more computing devices comprising computer hardware and configured to: obtain data relating to a plurality of inquiries. Each of the plurality of inquiries is (a) indicative of a request for information about one or more programs providing a service, and (b) received from a particular channel of a plurality of online channels for presenting the one or more programs. The plurality of inquiries are represented using one or more data structures in one or more data sources. The computing devices are further configured to determine a model for predicting enrollment rates of the plurality of inquiries based at least in part on historical enrollment data of at least one program of the one or more programs, the model specifying a predicted enrollment rate value for one or more characteristics associated with the plurality of inquiries.

Abstract: Techniques for redeeming accumulated rewards points at a service provider that is independent from a provider of the accumulated rewards points are described herein. The service provide may authenticate a user having an account at the service provider and then associate the user account with a user account at one or more points providers. The service provider may then determine a number of accumulated and available rewards points for the user account(s) at the points provider(s). The service provider may then allow the user to redeem one or more of the rewards points when conducting a transaction with the independent service provider.

Abstract: The present disclosure describes a system that attempts to reconcile diverse goals and re-cast the goals into something that is quantifiable and optimizable. One way to reconcile diverse goals is by converting these “constraints”—with the huge problems of feasibility—into errors that can be minimized. This disclosure also presents solutions for rate constraints which previously have not been dealt with. The resulting system enables advertisers to dynamically adjust their campaign based on the needs of the moment. Such a system can have advantages in terms of controllability, smoothness, as well as avoiding hard stop conditions that plague the constraint-based approach. In order to achieve this result, solutions are presented for problems of pacing, viewability prediction, and most particularly, error minimization.

Abstract: A system may include wireless broadcast receivers and a wireless broadcast station configured to broadcast a wireless signal causing each of the wireless broadcast receivers to generate an audible advertisement and an inaudible promotion signal associated therewith. The inaudible promotion signal may be for promotion subscribers. The system may also include a digital promotions network (DPN) device, and a mobile wireless communications device carried by a given subscriber and that may include a microphone, a wireless transceiver, and a processor cooperating with the microphone and the wireless transceiver to wirelessly send notification of the inaudible promotion signal to the DPN device based upon receiving the inaudible promotion signal from a proximate one the wireless broadcast receivers. The DPN device may provide, after receiving the notification of the inaudible promotion signal, the given subscriber with the promotion associated with the inaudible promotion signal at a point-of-sale (POS) terminal.

Abstract: A system may include wireless broadcast receivers and a wireless broadcast station configured to broadcast a wireless signal causing each of the wireless broadcast receivers to generate an audible advertisement having a promotion associated therewith. The promotion may be for promotion subscribers. The system may also include a digital promotions network (DPN) device and a mobile wireless communications device carried by a given subscriber and that may include a microphone, wireless transceiver, and a processor cooperating with the microphone and the wireless transceiver to wirelessly send at least a portion of the audible advertisement to the DPN device based upon receiving the audible advertisement from a proximate one of the wireless broadcast receivers. The DPN device may be configured to provide, after receiving at least the portion of the audible advertisement, the given subscriber with the promotion associated with the audible advertisement at a point-of-sale (POS) terminal.

Abstract: Dynamic event-based content distribution is facilitated. In one embodiment, a method comprises evaluating, by a device comprising a processor and communicatively coupled to a content node device of content node devices, a criterion to select content of a plurality of content to present from the content node device to a mobile device, wherein the criterion and selected content are associated with a time-limited event, the time-limited event occurring independent of the mobile device. The method also includes selecting, by the device, a value of values for the selected content, wherein the selected value is based on first geographical information for the time-limited event and second geographical information for the mobile device. The method also includes generating, by the device, information to cause the content node device to present, to the mobile device, the selected content with the selected value, wherein the generating is based on the evaluating and the selecting.

Abstract: Embodiments of the present disclosure may provide methods, systems, and computer-readable media configured to perform at least the following functions: specifying an advertising asset; receiving media content to be associated with the advertising asset; specifying at least one condition for transmitting the media content, wherein specifying the at least one condition comprises specifying at least one of the following: a first condition associated with at least one element of profile data corresponding with a device configured to receive the media content, a second condition associated with at least one action performed by the device, and a third condition associated with a device location; receiving a content captured by the device; detecting the advertising asset with the captured content; determining whether the at least one condition for transmitting the media content has been met; and transmitting the media content.

Abstract: Embodiments of the present disclosure provide methods, systems, and computer-readable media for: registering mobile asset; registering content associated with the mobile asset; tracking a location of the mobile asset, the mobile asset being associated with the content to be transmitted to at least one device in proximity to the mobile asset as the mobile asset propagates through the space; receiving a specification of at least one rule for transmitting the content, the at least one rule comprises at least one of the following: at least one element of profile data corresponding to the at least one device, and at least one action; receiving an indication that the at least one device is in proximity to the location of the mobile asset; determining whether the at least one rule is met; and transmitting the content associated with the mobile asset to the at least one device.

Abstract: Embodiments of the present disclosure provide methods, systems, and computer-readable media for: registering mobile asset; registering content associated with the mobile asset; tracking a location of the mobile asset, the mobile asset being associated with the content to be transmitted to at least one device in proximity to the mobile asset as the mobile asset propagates through the space; receiving a specification of at least one rule for transmitting the content, the at least one rule comprises at least one of the following: at least one element of profile data corresponding to the at least one device, and at least one action; receiving an indication that the at least one device is in proximity to the location of the mobile asset; determining whether the at least one rule is met; and transmitting the content associated with the mobile asset to the at least one device.

Abstract: Embodiments of the present disclosure may provide methods, systems, and computer-readable media configured to perform at least the following functions: specifying an advertising asset; receiving media content to be associated with the advertising asset; specifying at least one condition for transmitting the media content, wherein specifying the at least one condition comprises specifying at least one of the following: a first condition associated with at least one element of profile data corresponding with a device configured to receive the media content, a second condition associated with at least one action performed by the device, and a third condition associated with a device location; receiving a content captured by the device; detecting the advertising asset with the captured content; determining whether the at least one condition for transmitting the media content has been met; and transmitting the media content.

Abstract: Embodiments of the present disclosure may provide methods, systems, and computer-readable media configured to perform at least the following functions: specifying an advertising asset; receiving media content to be associated with the advertising asset; specifying at least one condition for transmitting the media content, wherein specifying the at least one condition comprises specifying at least one of the following: a first condition associated with at least one element of profile data corresponding with a device configured to receive the media content, a second condition associated with at least one action performed by the device, and a third condition associated with a device location; receiving a content captured by the device; detecting the advertising asset with the captured content; determining whether the at least one condition for transmitting the media content has been met; and transmitting the media content.

Abstract: A method, system, and computer program product for managing relationships based on device logins. The method comprises detecting a login pattern for a first user account and a second user account from a user device and identifying a relationship between the first user account and the second user account based on the login pattern.

Abstract: Techniques for monitoring an online video advertisement system include receiving a request for insertion of an online video advertisement, determining, selectively based on presence of a debug suffix, whether the request includes a debug request, performing a bidding auction to select a winning bid, and sending debug information, in response to the request, upon determination that the request includes the debug request. The debug data includes bid data received during the bidding auction. In one advantageous aspect, the use of hypertext transfer protocol headers to communicate debug information allows for activation and deactivation of the debugging operation transparently, e.g., without changing the underlying application layer workflow.

Abstract: Systems, devices, and methods are disclosed for predicting a dynamic floor price for increasing cleared revenue cleared after a winning bid is determined in an online bid auction. The dynamic floor price is predicted from a cascading classifier strategy implemented through a series of cascading machine learning based classifier models that have been trained.

Abstract: A coupon processing system may include a remote user device and a coupon processing server. The coupon processing server is configured to receive a user bid request from the remote user device and collect digital coupon offers from coupon providers based upon the user bid request. The coupon processing server is configured to select at least one digital coupon offer and communicate the at least one digital coupon offer to the remote user device.

Abstract: A dispenser for absorbent sheet products includes a transparent cover that permits opening the dispenser body so as to load folded absorbent sheet products therein. The dispenser also includes a lower opening such that absorbent sheet products can be withdrawn therefrom, either one-by-one and/or in groups, while the transparent cover is in a closed position. The transparent cover has a plurality of tabs or rails located on an interior surface thereof. The tabs or rails are adapted to receive and retain an inserted sheet of printed material pressed against the inner surface of the transparent cover. The dispenser and/or the absorbent sheet products are able to be customizable for marketing purposes.

Abstract: The present disclosure may provide a stand-alone application, API, or SDK, configured to, for example, but not be limited to: i) register digital assets, physical assets, virtual assets, brand assets, media assets, and mobile assets associated with a platform user; ii) associate content to be delivered in response to an activation of those assets, including interactivity criteria, if applicable; iii) specify triggers for delivering the content and target consumer profiles for receiving the content; and iv) transmit content for engaging the consumer at the right time and/or place, with the targeted profile, and v) track user engagement and provide analytics on consumer engagement.

Abstract: Techniques and systems are described for analyzing components of digital marketing content as part of a digital marketing campaign. A computing device of an analytics system receives user interaction data that describes an effect of user interaction with a plurality of items of digital marketing content on achieving an action. The analytics system identifies which of a plurality of components are included in respective items of digital marketing content. The analytics system then generates outcome data describing a likely effect of the plurality of components on achieving the action based on association with respective items of digital marketing content. Additionally, the analytics system generates a recommendation to configure a subsequent item of digital marketing content based on the outcome data. The recommendation is based on the likely effect of the different ones of the plurality of components, to generate more effective digital marketing content items for digital marketing campaigns.