Abstract: A high speed, high volume mailing machine which utilizes ink jet technology for the printing of postage indicia on envelopes being fed through the mailing machine and on discrete portions of tape fed past the printing device of the mailing machine includes a tape storing and feeding mechanism which stores a roll of tape in the form of a web of indefinite length for feeding a discrete portion of the tape past the feeding device for each printing operation of the mailing machine, and feeds the tape forward to bring the printed portion thereof past and then reverses the movement of the tape to bring the new leading edge thereof to the beginning of the printing area. The tape storing and feeding mechanism provides a fixed support for the portion of the tape being printed on so as to maintain a critical gap between the surface of the tape and the plane of the jet nozzles to achieve a high printing quality.