Abstract: Digital data objects containing video-based advertisement information are broadcast via satellite and received by one or more integrated receiver decoders (IRDs). Each IRD selectively discards or caches advertisement objects (AOs) in a local memory. AOs that are incompatible with the sophistication level of the IRD and/or user preferences/characteristics are discarded without being cached and AOs that have a lower priority than currently cached AOs are discarded. The IRD arranges cached AOs into ordered lists to schedule them for display and each ordered list corresponds to a unique display position within a program guide. When the user initiates a program guide session, the IRD cyclically displays the AOs in the program guide according to the ordered lists.

Abstract: A method and apparatus for providing specifically targeted advertisements and preventing various forms of advertising fraud in electronic books.

Abstract: A method for improving Search Engine revenues from advertisements by selecting and displaying advertisements from a portfolio of advertisements that are likely to attract user traffic while maximizing the expected Search Engine revenues. Conventionally, each sponsored advertisement in the Search Engine portfolio is associated with one or more keywords from a list of advertiser sponsored keywords, such that if a user enters a keyword contained in an advertisement in the portfolio, a corresponding sponsored link is displayed. According to this invention, in addition to the sponsored links, complementary links can be displayed to some of the paid advertisements containing none of the user-entered keywords. The method for computing the complementary links is based on “overlapping queries” and “overlapping intent” models.

Abstract: A method of promoting and playing a motion picture at a theater in which the motion picture is not scheduled to begin at any particular time, the patron may visit the theater when convenient, and the motion picture begins a pre-determined period of time after the first patron arrives. The motion picture may begin earlier if a pre-determine level of patrons arrive. Various system are also described to support this process, including systems that delay the determination of the motion picture that will be played by a particular theater until after a visiting patron selects that motion picture. Applying these concepts to purchased or rented offices, apartments and condominiums is also disclosed.