Patents Examined by Mario C Isoif
  • Techniques for improving user engagement with advertisements
    Patent number: 9947016
    Abstract: Methods and apparatus are described for stimulating user engagement with advertising content. Presentation of an interface in a display for viewing by a user is facilitated. The interface includes a content window occupying a substantially fixed location in the interface. Presentation of a sequence of units of content in the content window, some of which are advertisements is facilitated. Various techniques are described to encourage user engagement and interaction with the content window.
    Type: Grant
    Filed: July 18, 2007
    Date of Patent: April 17, 2018
    Assignee: Excalibur IP, LLC
    Inventor: Christopher T. Szeto