Abstract: A carton for packaging a series of rolls of web material includes parallel, opposite side walls and angled, corner walls provided at opposite corners of the carton. The rolls are positioned within the carton such that the material of the roll adjacent each corner wall engages the corner wall. Top and bottom end flaps extend from each of the side walls, for enclosing the top and bottom ends of the carton. Cut-out retainer flaps are formed in two of the top end flaps, for engagement within an internal passage defined by the core of the roll of material therebelow to retain the rolls of material in position within the interior of the carton.