Abstract: The present disclosure pertains to a system configured to prepare and use prediction models for socioeconomic data and missing value prediction. Some embodiments may: extract, from received population segment data, a training set of socioeconomic parameter values for each population segment; provide, to a prediction model as input, first parameter values of the respective training set for the prediction of additional parameter values of the training set such that the prediction of the additional parameter values is performed without reliance on the additional parameter values; provide, for each of the training sets, the additional parameter values to the prediction model as reference feedback for the prediction model's prediction of the additional parameter values to train the prediction model; and predict, based on a working set of parameter values for a population segment, additional values for the working set using the prediction model subsequent to its training.

Abstract: The present invention relates to methods and systems for targeting and retargeting individuals with advertisement spots during television broadcasting. The method and system enable an advertiser for identifying and categorizing a set of viewers or individuals for retargeting advertisement based on parameters such as, but not limited to, interests or preferences of the individuals, past purchases and interactions of the individuals with the advertiser. The method and system further enable the advertiser to segregate the plurality of individuals into subgroups on the basis of information such as, but not limited to, demography, psychographic and behavioral characteristics of the plurality of individuals. The method and system then enable the advertiser to define one or more advertisement spots and corresponding advertisements to be delivered to different sub groups of individuals based on the categorization.

Abstract: The present disclosure relates to an online platform for out of home advertising. The online platform may allow various advertisers to search for advertising panels (e.g., digital billboards), select available time periods for an advertising panel, upload an advertisement (“ad”), and have the ad displayed on the advertising panel. An advertiser can search for advertising panels using one or more search parameters (e.g., geographical location and demography of target audience). The online platform may also allow advertising panel owners to publish their advertising panels, manage availability, and approve or reject ads for display. The online platform may generate reports relating to the advertising panels.

Abstract: The method, device and computer-readable storage medium of monitoring changes of web advertisements described in the present disclosure belong to a technical field of the Internet. The method of monitoring changes of web advertisements comprises loading a monitored page, storing the monitored page in a form of pictures, wherein the monitored page comprises an advertisement object; comparing the stored picture with a pre-stored picture of the monitored page and determining whether the advertisement on the monitored page is changed.

Abstract: Systems, methods, and apparatus are disclosed for providing instant rebates before a transaction is completed. This involves ingest of customer and rebate data from two or more utilities, where the data is parsed and normalized into a standard format across all of the utilities. The customer data is then stored in an accounts database, while the rebate data is further processed along with utility rebate rules to determine a set of device and demand response rebate eligibilities for a variety of scenarios. The resulting rebate profiles can be stored in a rebates database and linked to corresponding customer account data in the accounts database. Third-party frontends can then request rebate eligibility based on a customer identifier and retail channel, and various services can work in tandem to query the rebated database and return a set of eligibilities with so little latency that the eligibility check appears instant from a customer's standpoint.

Abstract: This application relates to apparatus and methods for determining data outputs to advertise on a platform such as a website. A computing device receives a website search request and determines a search term keyword. The computing device also determines a plurality of item accounts, such as sponsor campaigns, based on the search term keyword and a corresponding keyword of each item account. Each item account also includes a corresponding data output, such as a digital advertisement. The computing device identifies one of the item accounts based on determining an engagement probability for the digital advertisement of each item account. The engagement probability is determined based on aggregated impression and engagement data for the digital advertisement. The computing device provides the digital advertisement for the identified item account to a server, which may display the digital advertisement on the platform.

Abstract: Among other things, advertisements are received for brands or products of brands. Criteria for placement of the advertisements are received at online retail sites. The online retail sites are controlled independently from one another. Inventory data for the products at the online retail sites is received and stored. Data about propensities of the consumers to favor one or more of the brands or one or more products of the brands, from activities of consumers on the online retail sites, is stored. Activity data about current activities of the consumers on the online retail sites is received. One or more of the advertisements are placed on pages served to the online retail sites based on the placement data, the inventory data, the propensity data, and the activity data. Conversion data is received indicating that consumers engaged in conversion events with respect to products associated with the brands or products of brands being advertised.

Abstract: The application relates to the field of logistics, and discloses an intelligent cloud delivery and billing method and system for logistics apparatus to solve the problem of low delivery efficiency of the logistics apparatus in the case of mixed storage of logistics apparatuses of multiple users. In the present invention, the logistics apparatuses of a first user and other users are mixedly stored in a first area; a server receives uploaded identifications of the N logistics apparatuses, and these N logistics apparatuses are arbitrarily selected from the first area; the server adjusts the N logistics apparatuses involving in the physical delivery to belong to a second user according to the identifications of the N logistics apparatuses involving in the physical delivery, and adjusts belonging relationships of the logistics apparatuses except the N logistics apparatuses involving in the physical delivery in the first area.

Abstract: Embodiments relate to configuring artificial-intelligence (AI) decision nodes throughout a communication decision tree. The decision nodes can support successive iteration of AI models to dynamically define iteration data that corresponds to a trajectory through the tree.

Abstract: Computer systems and methods for interfacing with a third party website, comprising determining that a webpage of the third party website is being output in an interface of a web browser, and in response, generating an interface element that at least partially overlaps the webpage in the interface. The interface element includes a user-selectable graphical trigger that, when selected, causes digital codes to be automatically input into a data entry interface identified in the webpage, thereby triggering the third party website to receive each of the digital codes and to return a respective response. Based on monitoring the respective response to each of the digital codes, a particular digital code is identified that causes a greatest change in a numerical value displayed in the webpage. The particular digital code is applied to obtain a resulting numerical value that is displayed in the webpage.

Abstract: Methods and systems are described for providing advertising services to devices with a customized adaptive user experience. In one embodiment, a system includes a user interface (UI) configurator to provide a custom scripting framework to create and edit customizable ad formats for display on a device. The ad system receives an ad request from the device with the ad request including different types of information including publisher settings of a selected software application on the device, an application id to identify the selected software application, placement information for timing placement of at least one ad or interstitial ad to be displayed on the device. The ad system processes the ad request to determine an ad format and timing placement of the at least one ad or interstitial ad based on the information contained in the ad request.

Abstract: A disclosed example includes memory; instructions in the apparatus; and processor circuitry to execute the instructions to: monitor for a mobile device communication at a merchant location; obtain a first identifier from the mobile device communication obtained at a first server in response to identifying the mobile device communication during the monitoring; store the first identifier in association with the merchant location in a database; and in response to determining that the first identifier is present in the database, send an association between the first identifier and the merchant location to a second server of an audience measurement entity, the first identifier included in a second communication from the second server of the audience measurement entity.

Abstract: Accessing media data in bites, including: receiving a request from a client to access a media item, and determining an address of the requested media item, wherein the address indicates a location where the media item is stored; determining an identification number of a piece of the media item selected by the client; updating the address of the media item by combining the address with the identification number of the piece of the media item selected by the client; valuating the piece of the media item selected by the client, and sending a valuated price to the client; and providing access to the requested media item using the updated address of the media item when a payment for the valuated price is received from the client.

Abstract: Certain aspects of a method and system for communicating location of a mobile device for hands-free payment may include a peer-to-peer ad-hoc network that comprises a plurality of mobile devices, a plurality of access points, and a plurality of point of sale (POS) devices. A first mobile device may determine its location coordinates and communicate them to a selected POS device via the peer to peer ad-hoc network. At least one of the plurality of mobile devices and/or the plurality of access points may be within a defined proximity of the selected POS device. In some instances, the first POS device may receive via one or more intermediate mobile devices in the peer-to-peer ad-hoc network, location coordinates and payment transaction information of a selected mobile device. At least one of the intermediate mobile devices maybe within a defined proximity of the first POS device.

Abstract: Methods, systems, and apparatuses to match content providers and interested content users are described. Input indicating an accessing of a network location by a user is received along with the user's identifier. The identifier is obfuscated and transmitted to a content provider configured to provide content to the user at the network location. A re-direct identifier is transmitted to the user instructing the user to directly contact the content provider. When the user contacts the content provider, the user transmits a provider-specific identifier by which the content provider identifies the user and the obfuscated user identifier. The content provider updates a database of obfuscated user identifiers and provider-specific user identifiers based on the received identifiers. Thus, the content provider is enabled to identify interested users based on obfuscated and provider-specific user identifiers.

Abstract: Content with a desired layout is created easily and safely. The content management apparatus (3) includes a storage unit (32) for storing a plurality of parts constituting a part of the content, and a control unit (33) for creating the content by combining the plurality of parts which are respectively arranged at desired positions and selected from the storage unit (32). Here, the parts include system parts which are essential for displaying the content and are restricted from being edited by a business operator which is a user, and a design part, that is, an optional part which is created by the business operator who is a user and can be added arbitrarily. Then, the control unit 33 rearranges the system parts which are arranged at predetermined positions, and arranges the design part between the system parts to create the content.

Abstract: An online system for determining advertisements for retrieval is disclosed. The online system may assign a unique category path associated with a hierarchy of advertisement categories to a plurality of advertisements accessible by the online system to determine advertisement information features. The online system may determine a plurality of types of user engagements associated with prior user interactions by a user with one or more of the advertisements or types of advertisements associated with the advertisements to determine a set of user engagement features. The online system may select user engagement features, from the set, based on determined user engagement results to obtain user related features. The online system may associate the user related features with an assigned unique category path, associated with the ad information features, to generate inverted index features. The online system may apply the inverted index features as inputs to a neural network.

Abstract: A model for balancing energy loads in a prosumer energy system, wherein the method combines multiple interacting technologies, behavioral responses and real-time energy interactions to offer a better evaluation of the prosumer energy system.

Abstract: Systems and methods for targeted advertising to specific consumers are disclosed. A system may include a memory storing instructions; and at least one processor configured to execute the instructions to: receive, over a network, consumer data from a client device; identify a plurality of client-provided consumers from the consumer data; obtain a plurality of unique consumer identifiers corresponding to the plurality of client-provided consumers; and identify at least one first overlapping unique consumer identifier by matching at least one of the plurality of client-provided consumers with at least one publisher-provided consumer provided by a first publisher device of a plurality of publisher devices, the first publisher device having a highest priority among the plurality of publisher devices.

Abstract: A computing resource of a cloud computing environment receives, from customers in a customer population, requests to enroll in group-based subscriptions provided by third-party providers. The requests include customer preferences associated with the customers. The computing resource determines customer account attributes for customer accounts, and determines, using a customer matching model, scores for the customers based on the customer preferences and the customer account attributes. The scores predict a successful matching among the customers in the customer population. The computing resource assigns a first subset of the customers in the customer population to a first group of customers based on the scores, enrolls the first group of customers in a first account for a first group-based subscription provided by a first third-party provider, and allocates a payment for the first group-based subscription among a first group of customer accounts associated with customers in the first group of customers.