Abstract: An email payment gateway having electronic commerce (e-commerce) system may send advertisement emails to customers that are registered with the e-commerce system. The advertisement emails may include mailto hyperlinks. Each mailto hyperlink may be associated with a product that is being offered for sale, and each mailto hyperlink describes an email message that may be generated when that hyperlink is selected. When a mailto hyperlink is selected, the generated email message may include one or more parameters related to the product associated with the hyperlink, such as an identifier of the product. The generated email message may then be transmitted to the e-commerce system. The e-commerce system may receive the message and, based on the parameters in the received message, execute a transaction to purchase the identified product on behalf of the customer.

Abstract: Devices, computer-implemented methods, and computer-readable media for a redemption header for merchant offers, such as online coupons, are provided. In some embodiments, an offers website may provide offers, such as online coupons, in a browser executing on a user device. When a user selects an online coupon, the browser is redirected to a merchant website associated with the online coupon and a coupon code value is copied to a clipboard. Additionally, a redemption header having the coupon code and instructions is added in the merchant webpage. A webpage element for the redemption header, such as an inline frame, is created in the merchant webpage and the redemption header is provided based on an offer identifier stored in a browser-accessible storage item such as a cookie.

Abstract: A method and system for specifying content of interest using a digital radio broadcast receiver is described. A digital radio broadcast signal includes an alternate way of distributing content-rich Advertisements over the digital radio broadcast networks and rebroadcast these Advertisements over technologies like Bluetooth, Wi-Fi and the like to smart devices. A digital out-of-home network system will act as a bridge to relay the received Advertisements to smart devices.

Abstract: In one embodiment, a method includes receiving an indication of a reward-generating event associated with an advertisement. The reward-generating event includes an action by a user in response to the advertisement being presented to the user. The method also includes determining based at least in part on the action by the user a reward to allocate to the user for the reward-generating event.

Abstract: Provided is a process of distributing offers to non-location-sensing devices based on a geolocation sensed by another device, the process comprising: obtaining a geolocation of a user from a mobile device of the user; associating the geolocation of the user with an identifier of the user in an offers engine; receiving a request for an offer from another computing device of the user, the request including or prompting obtaining data from the other computing device sufficient to identify the user; retrieving the geolocation of the user obtained from the mobile device by identifying the user with the data from the other computing device sufficient to identify the user account; selecting, with the offers engine, a responsive offer based on the geolocation of the user obtained from the mobile device; and sending the responsive offer to the other computing device of the user.

Abstract: A computer-implemented method for conversion timing inference. A conversion timing model is model is configured to predict a likelihood of conversion based on an entity's elapsed time since a qualified entry event. The conversion timing model is constructed based on a distribution of the conversion timespans of converters. Each conversion timespan describes a length of time between a qualified entry event and a conversion event for a converted entity. A notification of an opportunity to expose a candidate entity to networked content is received and the likelihood of conversion for the candidate entity is determined by: determining an elapsed time since a qualified entry event for the candidate entity and applying the conversion timing model to the elapsed time. A response to the notification based on the likelihood of conversion for the candidate entity is prepared. Timely responses may include the selection of customized content, customized advertising content or bid values.

Abstract: Methods, computer systems, and computer storage media are provided for evaluating information retrieval (IR) such as search query results (including advertisements) by a machine learning scorer. In an embodiment, a set of features is derived from a query and a machine learning algorithm is applied to construct a linear model of (query, ads) for scoring by maximizing a relevance metric. In an embodiment, the machine learned scorer is adapted for use with WAND algorithm based ad selection.

Abstract: Provided is a computer implemented process for reminding users of offers that were discovered by the user at one location when, at a later time, the user is at another location, the process including: displaying, with a mobile device, an offer and a reminder interface to indicate that the user requests themselves or another reminder recipient to be reminded of the offer when near another computing device of the reminder recipient; receiving an interaction with the reminder interface by the user and, in response, storing a reminder request in memory, the reminder request identifying the offer; obtaining data identifying the other computing device, a geographic area of the other computing device, or a wireless environment of the other computing device; detecting, with a processor of the mobile device, that the reminder recipient has interacted with the other computing device, entered the geographic area, or entered the wireless environment; and in response to the detection, presenting a notification reminding t

Abstract: An advertisement delivery management apparatus according to an embodiment includes a predicted information storage unit, an allocating unit, and a reallocating unit. The predicted information storage unit stores information including user attributes of a plurality of delivery target users predicted as future advertisement delivery destinations. The allocating unit allocates the delivery target user to an advertisement delivery order request based on the information stored in the predicted information storage unit. The reallocating unit performs a reallocating process of exchanging the delivery target user allocated to the order request with a non-allocated user who is the delivery target user that has not been allocated to the order request.

Abstract: An advertisement delivery management apparatus according to an embodiment includes an acquisition unit, a determination unit, and an accepting unit. The acquisition unit acquires information on two or more types of delivery target user groups, each including a plurality of delivery target users predicted as future advertisement delivery destinations. The determination unit determines whether each of the delivery target user groups satisfies delivery conditions designated by an advertisement delivery order request. The accepting unit accepts the advertisement delivery order request based on the determination result of the determination unit.

Abstract: A system and method for providing targeted marketing to a user based on the user's social media interaction. The system includes one or more computing platforms providing computer-automated functionality performing method steps for accepting a digital media and digital media related data from a publisher, generating associated information unique identifiers, monitoring social media networks for member-user rankings of the digital media after it is posted, and communicating to a member-user targeted marketing information based on the user rankings. A data storage device persists the digital media, digital media related data, and information unique identifier, which may include a linking hash character, a unique identifier, an account identifier, and/or social media network system-defined elements. The publisher selects digital media and information representing digital media elements, and posts the digital media on the social media network website.

Abstract: Novel tools and techniques to optimize, from a merchant's perspective, the outcomes of interactions between the merchant and its customers (whether existing, new, or potential customers). In an aspect, certain embodiments allow for multiple variations of options (multivariate or A/B testing) and outcomes which can be statistically applied and then measured and analyzed for best economic impact or preferred outcome.