Abstract: Techniques are provided for delivering search results pages to the users of a search engine, where one or more search result listings on the search results pages include items that are not included by default. The non-default items may take many forms, including but not limited to images, banners, controls, animations, and even Java applets. The non-default items may be designed to entice the search engine users to select the search result listing with which they are associated over possibly higher-ranked search result listings that contain only default items.
Type:
Grant
Filed:
February 24, 2000
Date of Patent:
May 13, 2003
Assignee:
Inktomi Corporation
Inventors:
Andrew Littlefield, Matthew Charles Grogan Hall, Michael E. Palmer, Troy Richardson Toman