Abstract: Disclosed are methods, systems, and non-transitory computer-readable medium for testing and applying codes to electronic shopping carts. For instance, the method may include monitoring a shopping cart associated with an e-commerce website and with a user; in response to detecting a change to the shopping cart, testing codes with respect to a present content of the shopping cart to determine valid codes; selecting at least one of the valid codes; determining a status of the session; and performing an action based on the status and the at least one selected code. The testing the codes with respect to the present content of the shopping cart may include: cloning the shopping cart to form a cloned shopping cart in a shadow session; and/or obtaining the codes; and testing the codes on the cloned shopping cart in the shadow session to determine the valid codes.

Abstract: The present disclosure relates to systems and methods for automatic attribution modeling and measurement. In aspects, a system may receive identification information associated with profiles and electronic devices that were exposed to a certain piece of targeted content. The demographic and device data associated with the individuals who were exposed to the targeted content are used to create a control group of individuals who were not exposed to that targeted content. The real-world visit rates of the exposed group and the control group to one or more locations may be monitored over a period of time (or campaign) and evaluated to assess the effectiveness of the targeted content.

Abstract: Various embodiments are directed to assigning offers to marketing deliveries utilizing new features to describe offers in the marketing deliveries. Marketing deliveries can be described at a finer level to thus enhance the effectiveness of building and conducting marketing campaigns. The approaches facilitate matching content to recipients, predicting content performance, and measuring content performance after dispatching a marketing delivery.

Abstract: Methods and systems for blockchain and smart contract-supported decentralized computation are provided. A computation task from a task initiator node is registered on a blockchain, and assigned to an edge computing node within a decentralized computing network, with task details sent by the task initiator to the edge computing node through a secure peer-to-peer connection. The edge computing node determines a solution to the computation task. The solution may be verified on-chain by a smart contract, and a token reward from the task initiator may be given to the edge computing node by the smart contract correspondingly. The solution may alternatively be verified off-chain by the task initiator node, and a token reward may be given to the edge computing node by the smart contract upon solution verification.

Abstract: A method for providing, to a consumer in a mobile device, a digital content to be displayed on the mobile device, is disclosed. The method includes requesting non-personally identifiable information from a consumer in a pixel script of the advertisement payload, tracking an event trigger in the pixel script, the event trigger configured to fire upon completion of a selected portion of the advertising payload, and modifying a consumer account based on the event trigger and the non-personally identifiable information. The method also includes providing an updated feature of the consumer account to a retail store when a configured rule in the pixel script is satisfied. A system including a memory storing instructions to cause the system to execute the above method is also provided.

Abstract: One or more computing devices, systems, and/or methods for isolated budget utilization are provided. A first budget pacing component is assigned to control bidding by a first content serving component for a set of content items. A second budget pacing component is assigned to control bidding by a second content serving component for the set of content items. The first budget pacing component controls the bidding by the first content serving component according to a first portion of a content item budget based upon a traffic share of the first content serving component. The second budget pacing component controls the bidding by the second content serving component according to a second portion of the content item budget based upon a traffic share of the second content serving component.

Abstract: A single tracking URL collects tracking information for multiple tracking services based on multiple tracking URL templates. A dynamic link generator generates a tracking URL configured to collect tracking information requested by each of a set of enabled tracking URL templates. The tracking information is transmitted to the tracking services associated with the enabled tracking URL templates. Additionally or alternatively, a tracking URL is configured to redirect a consumer to one of a candidate set of destination URLs. A tracking URL includes a base URL, which is resolved to an IP address of a server of a particular tracking service. Based on tracking data associated with the tracking URL and/or digital body language associated with the consumer, the particular tracking service selects one of a candidate set of destination URLs associated with the tracking URL. A destination page corresponding to the selected destination URL is presented to the consumer.

Abstract: An electronic record related to a first transaction of a user can be received at a point-of-sale device. A user interface with real-time transaction data can be generated and displayed on the user device. An eligibility of the first transaction for a reward program can be determined. A portion of the reward program based on said determined eligibility can be selected and the electronic record of the first transaction can be updated by modifying the real-time transaction data currently displayed within the UI.

Abstract: A method of providing a personalized advertisement campaign includes receiving from a financial institution anonymized customer data associated with a plurality of customers of the financial institution, creating key lifestyle indicators, which describe customer attributes, from the anonymized customer data, delivering online a pre-advertisement to at least one selected customer of the plurality of customers, receiving a prospective unique customer identification code from the financial institution when at least one prospective customer accepts the pre-advertisement, matching the prospective unique customer identification code to at least one prospective customer of the plurality of customers, and delivering a financial application associated with the pre-advertisement to the at least one prospective customer with the matched prospective unique customer identification code.

Abstract: A method of providing a personalized advertisement campaign purpose includes: receiving from a financial institution anonymized customer data associated with a plurality of customers of the financial institution and a prospective unique customer identification code associated with the plurality of customers of the financial institution; creating key lifestyle indicators, which describe customer attributes, from the anonymized customer data; receiving from the financial institution an authenticated unique customer identification code that is matched to authenticated data from at least one prospective customer of the plurality of customers of the financial institution; matching the prospective unique customer identification code to the authenticated unique customer identification code; matching the authenticated unique customer identification code to at least one key lifestyle indicators of the plurality of customers; and delivering a financial application form associated with the matched key lifestyle indicato

Abstract: Allocating bids for providing content within a segmented campaign is controlled to ensure that an event rate associated with the provided content meets or exceeds a threshold rate. A campaign-level event rate, associated with the provided content, is estimated and provided as a feedback signal. This feedback signal is employed to dynamically update bid allocations for each of the segments, which in turn varies the number or rate of provided impressions and events. Such feedback enables the control of the campaign-level rate and ensures that the campaign-level rate meets or exceeds the rate threshold. To control these rates, the number of total impressions, as well as the number of associated events, is temporally sampled across the campaign segments. Based on the number of impressions and events, the campaign-level event rate is estimated and employed as the feedback signal. Updating the bid allocations may be based on the Beta Distribution.

Abstract: Disclosed are methods, systems, and non-transitory computer-readable medium for automatically testing and applying codes to electronic shopping carts. For instance, the method may include: monitoring a browsing session of a user on an e-commerce website; determining whether a trigger condition is present based on the monitoring; when the determining determines the trigger condition is present, automatically performing a code test process for a first set of codes to obtain a first test result, the first set of codes being one or more codes among a plurality of codes for the e-commerce website; and upon completion of the code test process for the first set of codes, displaying a first menu, the first menu including information corresponding to the first test result.

Abstract: An engagement time computer system for serving online content based on user engagement duration includes an output device, at least one memory, and one or more processors. The processors are configured to determine a historical engagement time of an online user and to identify a plurality of online content items. Each online content item of the plurality of online content items has a target engagement time. The processors are further configured to receive a request for a content item. The request is associated with the online user. The processors are also configured to select a first online content item from the plurality of online content items based at least in part on the historical engagement time of the online user and the target engagement time of the first online content item and to transmit the first online content item for display to the online user.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for receiving, from a client device, an ad request for an ad space being for presentation in a user interface of an application on the client device, sending, to bidder systems, a bid request on the ad space, receiving bids from the bidder systems, selecting, from the received bids, a cost-per-view bid corresponding to a first creative and a cost-per-impression bid corresponding to a second creative, and sending a message to the client device wherein the message comprises respective identifiers of the first and second creatives, and wherein the client device is configured to obtain the first creative and present the first creative in the ad space if the ad space is in view one the client device within a specified time period.

Abstract: A computer-implemented method for managing a campaign within a distributed computer network comprises acts of defining, in a memory of the distributed computer network, a personalized URL (pURL) associated with at least one user-specific advertisement; receiving trigger instructions that identify one or more conditions under which at least one second user-specific advertisement should be sent, wherein the second advertisement is associated with the pURL; sending the pURL associated with the at least one user-specific advertisement; tracking the pURL associated with the at least one user-specific advertisement for at least one trigger defined by the trigger instructions; receiving the trigger; and updating a campaign workflow responsive to the received trigger.

Abstract: A method and system for capturing and reviewing advertisement information on a mobile device are provided. An advertisement is requested to be served to a user of an application on a user device and, in response to the request, the advertisement and metadata associated with the advertisement are received at the device. The application presents the received advertisement, and a visual representation of the advertisement is captured. Specifically, the visual representation depicts the advertisement as it was originally displayed to the user. The visual representation and associated metadata are stored on the user device for subsequent retrieval. Further, an interface control is provided that allows the user to ban a particular advertisement from being shown again across multiple devices.

Abstract: Systems and methods are provided for determining release weights for geographic locations and specific times for selected users, and optimizing the timing of message notifications for a mobile device based on those release weights. The release weights may be determined based 1) generalized factors, 2) factors individualized for a particular mobile device user, and/or 3) real-time factors. These release weights are calculated to represent a user's likeliness to launch a client application from a message notification at a given time and geographic location.

Abstract: Systems and methods are provided for enabling access to digital content based on geographic locations visited by mobile device users. One method includes receiving a promotion associated with premium digital content, access information, and one or more locations in which the premium digital content is accessible.

Abstract: Systems and methods are provided for increasing sales profits by dynamically determining a promotion associated with a coupon. The promotion may be determined and delivered to a mobile device once the mobile device is in a geographic location associated with the coupon. By allowing advertisers to change or decide promotions in real-time, demand may be smoothed and profits may be maximized. When the mobile device is in the location associated with the coupons, advertisers can use a variety of factors including location, time of day, current sales or redemption data, or information known about the mobile device to set or adjust an ideal promotion for the current situation.

Abstract: Content management systems that utilize blueprinting and external content libraries are described herein. Methods for managing a web-based marketing campaign using a blueprint may include establishing a blueprint for a web-based marketing campaign using a content management system, the blueprint having rules for managing assets utilized by at least a portion of a plurality of publications of a hierarchical model of the web-based marketing campaign, the plurality of publications having at least one parent publication and at least one child publication. In some instances, a portion of the assets utilized by the hierarchical model are stored on an external content library. The methods may also include determining a change in at least one asset for the at least one parent publication, and automatically inheriting the change in the at least one asset for the at least one parent publication to the at least one child publication according to the blueprint.