Abstract: Potential content item slots (e.g., ad slots) in a media (e.g., video, audio, or both) are identified, and each content item slot is associated with a weight that indicates a degree of potential disruption to a flow of the media when a content item (e.g., ad) is inserted in the content item slot.

Abstract: A system is disclosed for detecting and handling click fraud in a mobile environment. The system may identify a source of a request. The request may be handled differently based on whether the source of the request originated from mobile traffic or web traffic. The source of the request may be used to determine whether a request is valid or invalid. The request may be flagged if the request is invalid.

Abstract: A method and system for associating an advertisement with a web page are disclosed. Web pages associated with potential queries may be identified using a search engine. A mapping operation may be performed to obtain a map of the web pages as a function of the potential queries. A reverse mapping operation may be performed to obtain a grouping of potential queries as a function of one of the web pages. An active query may be selected from the grouping of potential queries to provide to an advertising service to associate an advertisement with the web page.

Abstract: A system and method are disclosed for transferring a behavior profile anonymously across multiple domains. The behavior profile may be established from a first domain, but transferred anonymously such that it is accessible by other domains. The behavior profile may be used for generating targeted advertisements.

Abstract: A method for using promotional programs and merchant values is disclosed. In one example, the method includes receiving an authorization request message including a merchant verification value through a payment processing network, where the authorization request message is associated with a purchase by a consumer. A merchant-specific promotional program is then determined using the merchant verification value, and the merchant specific promotional program is performed. For example, the promotional program can be a sweepstakes and the task may be determining of the consumer is an instant winner.

Abstract: A process and system for the computer-implemented management of one or more target agreements with one or more parties to the agreement by means of a target agreement computer system are provided. Each of the target agreements may comprise at least one performance target, the performance target being a measurable target value to be achieved within a given or predetermined time span, where at the start of the time span an individual target agreement is defined and at the end of the time span the degree of achievement of each measurable target value and hence of each performance target is automatically determined and an incentive payment dependent thereon is calculated and distributed. A calculation module may be provided in which the definition of an assessment scale for determining the degree of achievement of the values is laid down, and a remuneration module may be provided in which the incentive payment belonging to an assessment resulting from the assessment module is laid down.

Abstract: Strategies are described for conducting an advertising campaign using a cost-per-transaction (CPT) pricing model. In this model, the advertiser is charged when an end-user takes some express action in response to viewing the advertisement, such as by clicking on the advertisement, purchasing the advertised asset, performing a registration procedure, and so forth. Various solutions allow for the computation of the expected value of a CPT advertisement when there is a scarcity of data pertaining to the actual performance of the CPT advertisement.

Abstract: A system for providing content to consumers includes a public display; a database configured to store the content; and a central processing element configured to concurrently receive parallel user input from a plurality of users and present content from the database on the public display relevant to each user's input.

Abstract: A method for testing a candidate creative by inspecting a technical attribute of the candidate creative; determining that the candidate creative is a fixed creative; classifying the candidate creative according to a content attribute thereof; and queuing the candidate creative for re-inspection of the technical attribute.

Abstract: A system for providing advertising content includes a public display; a database configured to store the advertising content; and a central processing element configured to dynamically interact with participants in an activity and present the advertising content in connection with information about the activity on the public display. A method of providing advertising content includes conducting an activity involving participants; receiving input regarding the participants engaged in the activity; and displaying advertising content from a database concurrently with information regarding the activity.

Abstract: A system is described for generating smart advertisements based on a dynamic file and a configuration file over a network. The smart advertisements may adapt to a specific user profile information and available advertising campaign information. The system may select a deal associated with a smart advertisement campaign based on user profile data and create a dynamic file containing specific information related to the deal. The configuration file may contain advertiser specific graphical information to create a tailored and uniform look and feel for each smart advertisement generated for a particular advertiser. The system may select an appropriate graphical template relating to the smart advertisement campaign and create the smart advertisement by applying the dynamic file and the configuration file to the graphical template to create an advertisement tailored to both the user and the advertiser.