Abstract: The present invention is directed towards methods and systems for matching, by a demand side service, an advertisement with an impression from a plurality of impressions available across a plurality of impression opportunity providers. A demand side service executing on one or more servers may receive a request to bid for placement of an advertisement on one or more impression opportunities available across a plurality of impression opportunity providers. The demand side service may further determine an impression opportunity from the plurality of impression opportunities to bid on. In addition, the demand side service may communicate, via a network, one or more bids via an interface to an impression opportunity provider of the plurality of impression opportunity providers. The demand side service may complete a transaction to procure the impression opportunity from the impression opportunity provider responsive to a winning bid from the one or more bids.

Abstract: The present disclosure is directed to methods and systems for determining competitive market values for an ad impression on an advertiser exchange. An engine executing on a device may receive a candidate set of inputs associated with ad impressions. The engine may determine competitive market values for an ad impression on an advertiser exchange. The engine may determine candidate clearing prices based on the candidate set of inputs and history of clearing prices on the advertiser exchange. The engine may generate, based on the candidate clearing prices, a competitive market value prediction for the ad impression on the advertiser exchange. The competitive market value prediction may comprise a distribution function of predicted clearing prices on the advertiser exchange. The engine may generate, based on the competitive market value prediction, a fair market value bid for the ad impression in the context of a specific ad campaign.

Abstract: Disclosed herein are systems and methods for converting barcodes to facilitate fast and convenient payments. In one embodiment, the systems and methods are for imaging a first barcode having a first barcode format; determining a second barcode format used at a point-of-service; converting the first barcode to a second barcode in the second format; and generating an image of the second barcode.

Abstract: Methods, systems and programs are provided for transforming traditional isolated access to distributed websites on the Internet into centralized access to functionalities of said distributed websites and for transforming distributed and siloed digital rewards on the Internet into a centralized digital currency through a social networking and e-commerce website for any account associated with any user on said website, and for transforming unwanted assets of other accounts associated with other users on said social networking and e-commerce website into desirable assets of any account associated with any user.

Abstract: Methods, systems and programs are disclosed for facilitating dynamic online wish fulfillment and for transforming non-interactive assets into user-interactive assets. Such methods, systems and programs are to effectively increase online purchasing activities through joint wish fulfillment, as well as to effectively address low membership reach rates of websites and poor online advertising response rates through seamlessly integrating digital currency and dynamic online wish fulfillment with online sponsor advertisements to empower Internet users to conduct more online shopping, control online advertisement display, and to have a say and stake in the online advertising process. These are revolutionary technologies to disrupt the traditional non-dynamic wish fulfillment and non-user-participated online advertising technologies to improve social commerce and deep penetration of digital currency, to dramatically increase Internet usage and to create a win-win situation for all parties involved.

Abstract: Methods are disclosed for providing an ad-supported mobile data plan, where ad display may be tied to data usage levels and user input. A method includes receiving, using at least one processor, user interaction with advertisement content displayed on a device; retrieving, using the at least one processor, a data usage limit associated with the device; and causing a change in the data usage limit based on the user interaction with the advertisement content displayed on the device.

Abstract: A software and/or hardware facility for scoring the quality of traffic to a site accessible via the Internet or other network. The facility extracts data from one or more data logs that are obtained from a publisher, advertiser, or third party. A multi-factor analysis in the form of a rule set is applied by the facility to the data. The analysis of the data identifies agent actions that are desirable to a publisher, advertiser, or third party. The facility generates a relative score for each agent action. The score may be used to assess the quality of traffic received by a network site. Lower scores are indicative of traffic having little value, whereas higher scores are indicative of traffic having greater value. The score may be provided to an advertising network and used to charge a variable amount for advertisements based on the quality of traffic that the advertisements receive.

Abstract: Methods, systems and programs are provided for facilitating user-participated online advertisements, including at least one of: integrating online advertisements with user incentives and displaying said online advertisements on websites, wherein said websites can be displayed on all display devices, including computers, laptops, netbooks, cell phones, hand-held devices, and the like; and providing functions for an online account to design, endorse or modify online advertisements for entities and individuals, wherein said advertisements can be customized. Such methods, systems and programs are to effectively address low membership reach rates of websites and poor online advertising response rates through computer codes to empower Internet users to control online advertisement display, and to have a say and stake in the online advertising process.

Abstract: A system and method for publishing endorsed media is disclosed herein. The system receives a media file and then transcribes a portion of the media file to produce a transcribed script for the media portion. The system then extracts one or more sentiments based on the transcribed script and media data of the media file. Next, the system associates the one or more extracted sentiments to one or more keywords in the transcribed script. Trending topic around the Internet is then determined. In one aspect, the system then publishes the media portion over the network based on a match between the trending topic and the one or more keywords associated with the one or more extracted sentiments.

Abstract: Business would like to electronically communicate with a customer but may not have the resources to actively acquire the customer's phone number. To passively acquire and link a customer's phone number to the customer's account, a unique code may be created for each customer. A proxy code for the unique code may also be created. The proxy code may be sent to the customer with an invitation to open a new account, receive a new service, or renew a service by returning the proxy code by phone call or text message. The proxy code may then be received from the customer by phone call or text message. The phone number from which the phone call or text message has been received may be authenticated. The phone number may then be linked to the unique code based on the proxy code.

Abstract: A method for enabling a value-added transaction involving a vehicle and a merchant via a mobile device is disclosed. Merchant information may be broadcasted from a merchant terminal. Vehicle specific data may be received at the merchant terminal identifying the vehicle in response to the broadcasted merchant information. Transaction data may be provided to the mobile device to initiate an intended transaction. Payment data may be received from the mobile device at the merchant terminal in response to the provided transaction data. Before completing the intended transaction, a value-added transaction offer may be provided to the mobile device. In response to the provided value-added transaction offer, an acceptance of the value-added transaction offer may be received. The intended transaction and the value-added transaction offer may be completed as a single transaction.

Abstract: To assist in patent searching a description includes a consumer purchasing behavior profiling system having aspects including consumer profiles formed and updated based on a variety of data. Advertisers access to send targeted advertising messages to the consumers. Aspects include advertising information together with incentive level and mix being correlated with the consumer profile to produce a measure of the applicability of the ad to that consumer and the probability of converting that consumer. Other aspects include determining the mix of ad information, incentive level and type, and product offering that will be required to convert an ad viewer to a buyer. Aspects focus on using wireless devices with consumers. Other aspects reside in methods of using electronic coupons distribution and redemption to collect additional data points necessary to understand the consumer's purchasing decision process and factors that influence the purchasing decision.

Abstract: To assist in patent searching a description includes a consumer purchasing behavior profiling system having aspects including consumer profiles formed and updated based on a variety of data. Advertisers access to send targeted advertising messages to the consumers. Aspects include advertising information together with incentive level and mix being correlated with the consumer profile to produce a measure of the applicability of the ad to that consumer and the probability of converting that consumer. Other aspects include determining the mix of ad information, incentive level and type, and product offering that will be required to convert an ad viewer to a buyer. Aspects focus on using wireless devices with consumers. Other aspects reside in methods of using electronic coupons distribution and redemption to collect additional data points necessary to understand the consumer's purchasing decision process and factors that influence the purchasing decision.

Abstract: Electronic systems for promotional offers are disclosed. An illustrative electronic system may include a computing device and a storage medium. The storage medium may contain one or more programming instructions that, when executed, cause the computing device to generate scores for customers from a customer database for distribution of limited quantities of promotional offers. Each score may be associated with one customer and one promotional offer, and each score may measure a probability that the associated customer will make a purchase in accordance with the associated offer. The programming instructions may further cause the computing device to identify a highest score, determine a customer associated with the highest score, determine a promotional offer associated with the highest score, assign the promotional offer to a personalized offer list for the customer if the promotional offer satisfies one or more constraints.

Abstract: Systems, methods, and apparatus are disclosed for identifying and analyzing online advertising performance data. Systems may receive data records that include data events characterizing interactions between users and online advertisement campaigns. The online advertising data records may include timestamp data characterizing creation dates for data events. The systems may generate intermediate data objects by partitioning at least some of the online advertising data records based on a first plurality of temporal data categories representing different units of time. Each intermediate data object may be associated with a temporal data category of the first plurality of temporal data categories. The systems may generate performance data objects by partitioning the intermediate data objects based on a second plurality of temporal data categories that are different than the first temporal data categories.

Abstract: Systems, methods, and non-transitory computer-readable storage media for generating an internet radio media station based on metadata available on the user's media library. The media station can be generated in response to a subscription request to an internet radio service. In one example, the media station is generated without a user seed. Metadata related to the user's media library is analyzed and format rules are selected and configured according to the analysis. The format rules are associated with slots in a media station that define the playback sequence of the media station.

Abstract: A system and method for online marketing, comprises reading, by an electronic device, a machine-readable code corresponding to an object of interest or interpreting one or more characteristics of the object of interest itself in order to identify it; generating a request to a designated computer server for content related to the object of interest in response to processing a decoded address on the machine-readable code or the value of the one or more characteristics of the object of interest; and outputting a link to the content or outputting the content itself to a device in response to a receipt of the request.

Abstract: Content items may be selected and served with a resource such that each content item is displayed in a corresponding content item slot based on a determined order. The determined order may be based on content of the resource and a referral query. A referral query location of the resource may be based on the referral query and data indicative of content of the resource. In some implementations, the determined order may be based on a predictive model and the referral query location. The predictive model may be based on aggregate historical data of interactions. In some implementations, the determined order may be based on a proximity of a content item slot relative to the referral query location.

Abstract: A user interface is provided to present offers via icons displayed near the location of the user on a map. Offers presented on the map may include active offers previously selected by the user and currently associated with the consumer account of the user for active participation, matching offers that have a set of targeting criteria which the user meets, and location-based offers that target locations in the vicinity of the location of the user. Icons for the location-based offers are presented at their respective targeting locations; and the active offers and matching offers are presented around the location of the user on the map for convenient access. A user interface allows the user to explore available offers, view information associated with the respective offers, and select offers in which to participate.

Abstract: A computerized enhanced discreet coupon (EDC) processing system processes shopper EDC(s) using a scanner and a processor. The scanner scans purchased items. The processor generates tickets corresponding to the purchased items, syntactically validates shopper EDC(s), semantically checks the EDC(s), and authenticates the EDC(s). If an EDC is authentic, then the processor compares the EDC against the ticket to determine if the EDC qualifies, and if so, then the EDC is redeemable. Authentication can be accomplished by, for example, comparing EDC rule(s) and/or rule identifier(s) against genuine rule/identifier sets. Genuine rule set includes a qualifying rule and a redemption rule.