Abstract: Disclosed are a method and system for transforming organizations from a supply driven to service oriented, demand driven IT organization. The IT Service Management Technology Enablement Model provides a method for supply-oriented customers to move to an advanced, demand driven service utility. The method outlines the key technical enablers that need to be put in place to achieve specific milestones as they move from a supply driven to demand driven model. Key milestones include: aligning IT to the Business (communicate); productizing IT (Structure); IT as a Factory (Standardize); and IT as a Utility (Commoditize).

Abstract: A database system and method for ordering on demand a plurality of marketing offers for offering to a candidate in response to an inbound communication from the candidate. The database system comprises a first database structure storing a first list identifying marketing offers, a second database structure storing a second list of candidates, and a database manager software application stored on a computer readable medium. The database manager software application comprises an on demand optimization tool. The on demand optimization tool is for optimizing and sorting, the marketing offers from the first list with for a first candidate from the second list in response to an inbound communication from the first candidate.