Abstract: A system and method for supplying selected advertising to gamers accessing games suppliers over communications networks including mobile networks. Data on the user's geographic location and personal profile are used to select the advertising. The selected advertising is displayed in the game either on screen borders or at selected intervals in the game.

Abstract: A telecommunications system for receiving from a telecommunications unit a request for data from a target network address may include a request completion unit configured to receive the request for data from the telecommunications unit and to transmit a request for the data to the target address. The request completion unit may be further configured, on receiving the data from the target address, to transmit the data to the telecommunications unit via the radio link. The request completion unit, if it is determined that the request to the target address is not satisfied, may be configured to attempt to establish communication with the target address, and, if it is determined that such communication is possible, transmit an indication via the radio link to the telecommunications unit.