Abstract: Disclosed are various embodiments for providing immersive multimedia views for items. A network page is generated that provides information regarding an item and includes code for rendering an immersive multimedia view for the item. A user interface presents a first one of a plurality of media objects associated with the item. The user interface includes a menu for selecting one of the media objects for presentation in the user interface and first set of media controls associated with the content form of the first one of the media objects. The user interface is updated to present a second one of the media objects having a different content form in response to a selection of the second one of the media objects in the menu. The first set of media controls is replaced with a second set of media controls that is associated with the different content form.