Abstract: A process for showcasing goods or services placed in an entertainment production includes the steps of identifying possible placement candidates, negotiating with sources of identified products, maximizing use of featured products in the production, and, after production has been completed, generating an interactive catalog of featured products linked both to the production and to the source. The source of the featured product may be charged a placement fee based at least in part on the prominence of the display in the catalog and/or on the extent to which the catalog is circulated to potential consumers of the featured products and services. The interactive catalog is preferably organized by scenes and/or product categories and contains hyperlinks to sources of the featured products, thus providing the viewer/consumer with the ability to easily discover, locate and purchase any products that have been showcased in a movie or television show using product placement.