Abstract: An antenna strap for the mobile device is being provided with an antenna extension (means) for receiving wireless broadcast in the mobile device. The antenna extension of the antenna strap extends beyond the traditional antenna of the mobile device so that the mobile broadcast is more feasible and that the antenna strap comprises parameters for initializing an access to the subscribed service delivered by the wireless broadcast. The parameters set the initializing phase for accessing and eventually obtaining at least one subscribed broadcast service.

Abstract: A method for delivering program related content information to users over broadcast media. A user initiates a request to contact a program such as a shopping television program by inputting an indication that the user would like to contact the program. The mobile terminal utilizes contact information embedded in a broadcast signal to initiate a connection between the mobile device and a telephone or other device associated with the program. The contact information received in the broadcast signal may be stored in a phone book application of the mobile terminal.

Abstract: The present invention relates to method and system for providing data services to mobile device (25) via a digital radio broadcast channel, wherein data is encrypted and forwarded to a digital radio broadcast domain based on a conditional access scheme. The additional access scheme is based on existing concepts of SIM/IMSI definition and algorithms. The invention enables initial message coverage for developing countries and extends rural message coverage for huge area countries, where little mobile coverage is provided.