Abstract: A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website generates socially relevant ads for the member based on the actions logged for other members on the website to whom the member is connected (i.e., the member's online friends). The advertiser associated with the social ad may compensate the social networking website for publishing the ad on the website. When presenting a member with a social ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the social ad. The expected value may be computed according to a function that includes the member's affinity for the ad content and the bid amount. The technique is also applied for providing socially relevant information off the social networking website.

Abstract: A social networking website maintains a profile for each user of the website. The profile includes data associated with a user, such as a connection to one or more plurality of other users of the social networking website or user preferences. The social networking website communicates with one or more third-party application servers to provide one or more applications to social networking website users. When a social networking website user requests an application provided by a third-party application server, the social networking website communicates a subset of the user's profile to the third-party application server, allowing the third-party application server to use this profile data to personalize the application performed for the user. A privacy settings associated with a user profile allows the social networking website to limit the profile data communicated to the third-party application server.

Abstract: A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website presents targeted ads based on actions by the member and one or more characteristics of the member. The social networking website maintains a profile associated with the member which describes characteristics of the member, such as age, geographic location, employment, educational history and interests. The social networking website compares the member profile to targeting criteria for a plurality of advertising requests and determines the advertising requests that match the member profile and generate the most revenue for the social networking website. When presenting a member with an ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the ad.

Abstract: The present invention provides a system and method for providing a social context to software applications. According to one embodiment of the invention, a user of a social network authorizes access by an external software application to information available in the social network. At some time later, the user of the social network uses an application designed by a third-party software developer. The application contacts the social network provider for permission to access the information available in the social network. If access has been authorized, the application incorporates the information from the social network into its interaction with the user, providing a social context to the user's interaction with the application.

Abstract: A system and method for auction based polling is provided. Parameters related to a poll are received from a first user. Parameters related to a poll are received from a first user. A query is associated with the poll. A priority of the poll is determined based on the parameters. The poll is distributed to one or more second users according to the priority. Results to the poll are gathered. The results are reported to the first user.

Abstract: The present invention provides a system and method for providing a personalized platform for accessing internet applications. According to one embodiment of the invention, a social network provider receives a request for installation of an application from a user of the social network, installs the application at multiple points in the user's social network environment, and personalizes interfaces with the application at these integration points based on information about the user available from the social network. The present invention enables applications to be integrated in the social network environment at multiple integration points and to be personalized for and configured by the user.

Abstract: Systems and methods for providing privacy settings for applications associated with a user profile are provided. Exemplary methods include receiving a request from a member of a web-based social network to install an application in association with a member profile, installing the requested application, providing privacy settings selections to control access to data associated with the installed application, receiving a privacy settings selection from the member, and displaying data associated with the application based on the privacy settings selection.

Abstract: Exemplary systems and methods for network authentication are provided. Exemplary systems include an application program interface configured for receiving a request for an authentication code, a code generator in communication with the application program interface, the code generator configured to generate the authentication code, and the application program interface further configured to receive the generated authentication code and allow an application to communicate digital data with a web-based social network. Further systems include the generated authentication code being received from a network device without an Internet browser and the received generated authentication code allowing an application to communicate digital data with a web-based social network for an extended period of time.

Abstract: Systems and methods for generating dynamic relationship-based content personalized for members of a web-based social network are provided. At least one action of one or more members of a web-based social network is associated with relationship data for the one or more members to produce consolidated data. One or more elements associated with the consolidated data is identified and used to aggregate the consolidated data. Further exemplary methods comprise weighting by affinity the aggregated consolidated data to generate dynamic relationship-based content personalized for the members of the web-based social network.