Abstract: The present invention is a method and apparatus that relates to inserting contextual advertising into interactive visual content. The present invention provides a means to visually highlight elements within images, video, interactive applications and other visual content and then connect those elements to relevant content and messages from advertisers.

Abstract: In one embodiment, a method is presented. The method includes receiving image data for an image. The method further includes inventorying color values of the image data. The method also includes assigning color values of the image data to a set of predetermined precise color values. The method includes storing a list of precise color values with data indicating a source of the image data.

Abstract: In one embodiment, a method is presented. The method includes receiving a user-specified precise color value. The method also includes searching a database of precise color values for the user-specified precise color value. The method further includes matching the user-specified precise color value to a precise color value of the database of precise color values. The method may also include retrieving an image associated with the matched precise color value. The method may further include presenting the image associated with the matched precise color value to a user.

Abstract: In one embodiment, a method is presented. The method includes compiling a database of discreet color values associated with images. The method further includes searching the database of discreet color values based on a query including color information. The method also includes returning results of the searching to the user with associated images.