Abstract: System and method for managing marketing programs on multiple social media systems. The method includes the steps of creating a message for one or more social media systems associated with a marketing program. The message is created via a social relationship management (SRM) system that interfaces with the social media systems. The message may be a simple text message or a multimedia message. Next, delivery of the developed message to the social media systems programs is scheduled. The SRM further customizes the message format according to the rules and requirements of the corresponding social networking systems, before publishing the customized message to the social media systems at the scheduled time. The published messages are monitored and appropriate insights are drawn from the monitored messages and their responses by social media system members.