Abstract: A display stand for wrist watches capable of accommodating wristbands of different dimensions is provided. The display stand comprises a base portion and a support portion mounted to the base portion and having three areas of contact with the wristband of a watch and also comprises a connecting member connecting two of the contact areas to one another. The connecting member comprises a hinge-like portion that allows two of the three contact areas to move relative to one another to accommodate the dimension of the wristband and comprises means to urge these two contact areas toward their initial position. In a preferred embodiment, the connecting member is a generally V-shaped resilient member whose vertex constitutes the hinge-like portion.