Abstract: A shoe support for supporting a shoe to have a heel attached thereto comprises a generally planar support surface against the heel seat region of the shoe and the heel are located. The support has at least one nail guide formed therein which is inclined to the normal to the support surface and contains a pusher member movable normally to the support surface. A driver rests on the pusher member and is movable, by movement of the pusher member, along the guide to drive a nail therefrom into the heel seat region and the heel. As the pusher member moves sliding movement takes place, normally to the direction of movement of the pusher member, between the pusher member and the driver.