Abstract: This invention relates to the structure of footwear, and more specifically athletic shoes, but encompasses shoes in general, and pertains to the application of a tab containing identifying indicia or colors removably to various components of the shoe, whether it be the tongue, quarter portion, or side of the shoe sole, and will preferably be structured as a form of support for such indicia and which is recessed within the sides of the shoe sole; and regardless where the support is applied, it may be preferably held in position through the application of hook and pile type of fastener means so that it is readily removable and can be replaced with a support containing indicia of other terms, styles, designs, colors, and patterns.