Abstract: A method and apparatus for managing content allowing construction of a content management system without providing a predetermined content schema or content type, whereby control objects provide data in property elements and a content query is constructed to select content fragments from a content repository. A content selection can be easily changed by changing a property of a control object without need for corresponding changes in other parts of the system. The system may span multiple web sites, services, or desktop applications, and can be implemented in a multitenant cloud based environment.

Abstract: An electronic commerce system integrating plurality of content provider servers with plurality of merchant servers having integration server communicating request for commercial transaction to at least one merchant server, thus enabling the user of the client computer connected to the content provider server to initiate commercial transactions to at least one merchant server without being redirected to the merchant server away from the content provider server. The system increases customer retention on the content provider server, thereby increasing incentive for content providers to join the commerce system, thereby increasing the number of sites advertising products offered by merchants. The system also simplifies integration of multitude of servers, thereby reducing cost and time required for such integration.