Abstract: A personalized shopping system and method is disclosed including a portable map bearing written identifications of articles arranged in a pictorial representation corresponding to their display locations in a store. The portable map includes a written index adjacent to the pictorial representation as a cross-reference for locating articles in the store. The portable map is useable as both a shopping list for selecting articles for purchase and as an in-store directory for locating the selected articles. Also provided is a portable clipboard adapted for use with the portable map. The portable clipboard includes mounts for removably mounting the clipboard to the grocery cart, wherein the means for removably mounting is operable between a stored position for supporting the clipboard stable against a working surface and an extended position for supporting the clipboard stable on a grocery cart.