Abstract: A method establishes a formula for average value factor for an outbound campaign having a known number of agents, a known gain for an established call, and a known loss for an abandoned call, wherein the average value factor is a function of dialing pace and the known values. The method assumes a first value for dialing pace and calculates by a computing device having a processor, following the established formula, a first average value factor. Assuming a second value for dialing pace, the method repeats calculation of average value factor by the computing device, and notes direction of change in the calculated average value factor. The method then determines a maximum for the average value factor by successive choices for dialing pace chosen to increase the average value factor, and uses the dialing pace that produces in calculation the maximum average value factor to drive the outbound campaign.